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MapQuest's 'Name Your Own Gulf'

Anyone else surprised to hear that MapQuest still even exists? It's like a culture-period reference point when in movies/shows a character looks something up on mapquest or prints a map. I mean it hasn't been a thing for about 15+ years. Assumed it got sold off/absorbed or something

3 days agoChrisArchitect

MySpace still exists. Due to the amazing economy of the web, hosting and operation costs are so low these properties can, and should, live on forever.

This is why it always surprises me when a company kills off a site (eg, dejanews) claiming cost savings. Because pretty much anything can be marginally profitable given passive ad revenue.

I think the way these work is the properties are sold off to some holding company that just ads them to their portfolio of farm sites.

3 days agoprepend

My observation (from nearby, not inside) is that Google's cost structure is so high that pretty much everything is a material burden. It's not surprising to me that they shut things down. They had probably also converted whatever technology platform dejanews started with to Google's internal services, which are pretty much impossible to replicate outside of Google.

3 days agostickfigure

I think it’s because google has such a super high margin on ads that everything else pales. So theoretically it’s better to focus attention on higher margin stuff.

But hosting Deja forever should have been so cheap for them.

2 days agoprepend

Corporate socialism is what you are describing. It makes little sense outside of the Fortune 500, but they can throw good money after bad projects like replatforming onto internal tech, creating massive technical debt in the procof ss and an inability to spin it back out, thus they must murder the failed project.

2 days agosimfree

I worked at the company that acquired MapQuest a few years ago. It's been bought and sold a few times, but their most popular feature is still the "print maps" button...

As you can guess it's mostly people over the age of 50 still using MapQuest lol

2 days agojameshush

MapQuest actually has a pretty pleasant developer API and I've used it over more popular "modern" alternatives.

3 days agoocdtrekkie

There has got to be value in the map data and maybe they update slower than Google but there had to have been some way they were making the maps before.

3 days agoLarrikin

No value in the map data itself (for System1), it’s just an ad platform on its last legs. System1 doesn’t own map data, just licenses it for the map and search.

3 days agobiker142541

>Anyone else surprised to hear that MapQuest still even exists?

I'm not, in fact I just used it yesterday. I'd hate to see them go away.

3 days agoPopAlongKid

memorably in "Lazy Sunday".

3 days agoacheron

And it was referenced last weekend during the SNL50 show

a day agowhycome

Yahoo Maps, Mapquest, and Google Maps all mentioned in the same song. What a time to be alive.

3 days agolotsoweiners

Someone at MapQuest saw all the drama around the "Gulf of America" and said "Oh hell no we are not stepping into that shit"

3 days ago_fat_santa

Someone at MapQuest saw a marketing opportunity. Good for them!

3 days agostickfigure

Let’s be honest, there is only one person at Mapquest in 2025.

2 days agofoundatron

The person who is MapQuest saw a marketing opportunity.

2 days agopseufaux

I respect them for not immediately renaming the Gulf of Mexico in their product to cater to the whims of the current administration, enough to download the app as a situational replacement for Google Maps. But I’m confused by this. It seems even more insulting in some ways, especially since they don’t even include the most basic moderation / blocked word list.

2 days agosmoothbenny

I don't think it's ideal for a moron who's a geography failure to come along and just call it whatever they want, myself.

You need to give average people a chance too, as well as those above average :)

3 days agofuzzfactor

North Sea <- Gulf of Yorkshire

3 days agoharvey9

Fun, but the icons (on mobile) are kind of confusing. The first icon looks more like some kind of reset button than submit

3 days agopimlottc

Interesting that emoji break it :)

Still fun

2 days agog-technology

Yes, but can I also name my own pancake syrup.