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The post-GeForce era: What if Nvidia abandons PC gaming?

If they do it'll likely be part of an industry wide push to kill off the home-built PC market. It's no secret that MS and others want the kind of ecosystem Apple has and governments want more backdoor access to tech. And which mfg wouldn't want to eliminate partial upgrades/repairs. Imagine that the only PC you could buy one day has everything tightly integrated with no user serviceable or replaceable parts without a high-end soldering lab. Now, since it's impractical to build your own they can raise the price to purchase one above reach of most people and the PC market succeeds in their rental PC aspirations.

4 hours agoTehCorwiz

You're not thinking big enough. Their ultimate goal is gaming (or any computing really) available only in the cloud.

3 hours agownevets

Yeah they want a return to TV era where censors curtail content

Everyone will own a presentation layer device. Anyone who can only afford the 1GB model can only get SNES quality visuals.

Snow Crash and Neuromancer have displaced the Bible as cognitive framework for tech rich.

Am working on an app that generates and syncs keys 1:1 over local BT and then syncs them again to home PC (if desired). The idea being cut out internet middle men and go back to something like IRC direct connect, that also requires real world "touch grass" effort to complicate greedy data collectors.

Testing now by sharing IP over Signal and then 1:1'ing over whatever app. Can just scaffold all new protocols on top of TCP/IP again.

an hour agoupboats

It’s not really about censorship though, it’s about having control over a rent economy where there is no ownership. It provides maximum profit potential

an hour agoconductr

Different entities have different goals but are cooperating in making this happen so they each get what they want. Global corporations get guaranteed income streams from most of the population while governments and ideological groups get control over the flow of communication between people to ensure correct think.

42 minutes agoMountain_Skies

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32 minutes agoupboats

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7 minutes agoupboats

See, I wrote that out but then I thought, “Nah, that’s too conspiracy for this crowd.” But lo! Yeah. Not excited about the emerging status quo.

44 minutes agoTehCorwiz

Even bigger than that, it’s all a slow march to a sort of narcissistic feudalism.

2 hours agopepperball

This. Your home PC is just another appliance now. Welcome to your Copilot future.

2 hours agoreactordev

Maybe then the year of Linux (or OpenBSD?) on the desktop would finally arrive. Maybe anti-trust could get used. Maybe parts could get scrapped from data centres.

Interesting times they would be!

2 hours agoogogmad

Linux isn’t much use if you can’t get hold of (non-locked-down) hardware to run it on

2 hours agobluescrn

It's already here right now, unironically. There's no need for Windows for gaming now. I just build a new rig with a 7900 XTX and with Steam on Arch Linux everything just works with absolutely no hassle or thinking. This was the only value Windows still had and now that's over.

2 hours agoguerrilla

I broadly concur. These days, gaming is usually very easy on Linux.

Except: If I want to kill some time being chaotic in GTA:V Online, and do that in Linux, then that is forbidden. Single player mode works beautifully, but multiplayer is verboten.

(And I'm sure that there are other games that similarly feature very deliberate brokenness, but that's my example.)

an hour agossl-3

There are still some pain points with Linux distros: With some, an upgrade can leave you unable to boot into a graphical login screen. This can also happen if you leave a Linux installation, like Manjaro, alone for a year and then do an update.

2 hours agoogogmad

That is a problem if you happen to have a nvidia GPU, and, as the article says, by nvidia forcing it, you will not be able to have that brand of customer gamer GPU anymore.

an hour agoElectricalUnion

manjaro is arch under the hood and arch is supposed to be updated fairly frequently.

2 hours agoweaksauce

For every Linux distro, there's always someone who tells you "you've done it wrong" whenever it fails. You never get this with anything else. It's unacceptable and I reject it.

OpenBSD is starting to look enticing.

23 minutes agoogogmad

FOSS is more divided than ever, which is an interesting situation given the timing when they should be a solid place for individuals to turn to against the centralization of control. It's quite convenient that so many petty little wars have broken out across the FOSS landscape at just the right time.

39 minutes agoMountain_Skies

Stadia worked, when conditions were good, Geforce Now exists. No cheaters in multiplayer (though there are always new ones), it's a way to go. They're even doing a thing with cellphones as merely devices playing a full screen video stream that you can interact with.

an hour agofragmede

If they do it all gamers will boycott LLMs. Which would be a godsend. Decades trying to save power, moving to LED, trying to improve efficiency everywhere, and now... We are wasting terawatts in digital parrots.

2 hours agoshaky-carrousel

You are vastly overestimating the standards of the median gamer.

an hour agosorushn

I think China will then try to sell their own PC parts instead, their semiconductor industry is catching up so who knows in a decade.

But perhaps then the US will probably reply with tariffs on the PC parts (or even ban them!) Which is slowly becoming the norm for US economic policy, and which won't reverse even after Trump.

3 hours agocyber_kinetist

There is definitely a part of me which feels like with the increasing ram prices and similar. Its hard for people to have a home lab.

To me what also feels is that there becomes more friction in an already really competitive and high-friction business of creating cloud.

With increasing ram prices which I (from my knowledge) would only decrease in 2027-2028 or when this bubble pops, It would be extremely expensive for a new entry of cloud provider in this space.

When I mention cloud provider, what I mean aren't the trifecta of AWS,Azure or GCP but rather all the other providers who bought their own hardware and are co-locating it to a datacenter and selling their services targeted at low/mid-range vps/vds servers

I had previously thought about creating cloud but in this economy and the current situations, I'd much rather wait.

The best bet right now for most people creating cloud /providing such services is probably whitewashing any other brand and providing services on top that make you special.

The servers are still rather cheap but the mood that I can see in providers right now is that they are willing to hold the costs for some time to not create a frenzy (so they still have low prices) but they are cautiously waiting and looking for the whole situation and if recent developments continue happening in such a way, I wouldn't be surprised if server providers might raise some prices because the effective underlying hardware's ram/prices increased too.

3 hours agoImustaskforhelp

Feel the same way here. Can't help but get the vibe that big tech wants to lock consumers out, eliminate the ability to have personal computing/self-hosted computing. Maybe in tandem with governments, not sure, but it's certainly appetizing to them from a profit perspective.

The end goal is the elimination of personal ownership over any tech. They want us to have to rent everything.

3 hours agothewebguyd

Honestly its not the fact that they want us to rent everything but rather that effectively an AI tax is happening on us general public (or even hobbyists) where the price of hardware/ram is increasing because of AI demands.

I don't exactly think that they did it on purpose to chokehold the supply but it sure damn happened and that doesn't change the fact that prices of hardware might / (already?) increase

27 minutes agoImustaskforhelp

That might be a bit on the paranoid side. It could just be that it's far more profitable right now for companies to sell only to data centres. That way, they don't need to spend money on advertising, or share their revenues with third-party sellers.

3 hours agoogogmad

I doubt that this would ever happen. But...

If it does, I think it would be a good thing.

The reason is that it would finally motivate game developers to be more realistic in their minimum hardware requirements, enabling games to be playable on onboard GPUs.

Right now, most recent games (for example, many games built on Unreal Engine 5) are unplayable on onboard GPUs. Game and engine devs simply don't bother anymore to optimize for the low end and thus they end up gatekeeping games and excluding millions of devices because for recent games, a discrete GPU is required even for the lowest settings.

3 days agosombragris

They're not targeting high-end PCs. They're targeting current generation consoles, specifically the PS5 + 1080p. It just turns out that when you take those system requirements and put them on a PC—especially a PC with a 1440p or 2160p ultrawide—it turns out to mean pretty top of the line stuff. Particularly if as a PC gamer you expect to run it at 90fps and not the 30-40 that is typical for consoles.

4 hours agomikepurvis

1440p and 2160p is a total waste of pixels, when 1080p is already at the level of human visual acuity. You can argue that 1440p is a genuine (slight) improvement for super crisp text, but not for a game. HDR and more ray tracing/path tracing, etc. are more sensible ways of pushing quality higher.

43 minutes agozozbot234

Without disagreeing with the broad strokes of your comment, it feels like 4K should be considered standard for consoles nowadays - a very usable 4K HDR TV can be had for $150-500.

4 hours agonerdsniper

Thats a waste of image quality for most people. You have to sit very close to a 4k display to be able to perceive the full resolution. On PC you could be 2 feet from a huge gaming monitor, but an extremely small percentage of console players have the tv size and distance ratio where they would get much out of full 4k. Much better to spend the compute on higher framerate or higher detail settings.

3 hours agofutureshock

I think higher detail is where most of it goes. A lower resolution, upscaled image of a detailed scene, at medium framerate reads to most normal people as "better" than a less-detailed scene rendered at native 4k, especially when it's in motion.

3 hours agomikepurvis

Assuming you can render natively at high FPS, 4k makes a bigger difference on rendered images than live action because it essentially brute forces antialiasing.

2 hours agoRetric

You wish. Games will just be published cloud-only and you can only play them via thin clients.

4 hours agovachina

It's pretty consistently been shown that this just can't provide low-enough latency for gamers to be comfortable with it. Every attempt at providing this has experience has failed. There's few games where this can even theoretically be viable.

The economics of it also have issues, as now you have to run a bunch more datacenters full of GPUs, and with an inconsistent usage curve leaving a bunch of them being left idle at any given time. You'd have to charge a subscription to justify that, which the market would not accept.

3 hours agotreyd

I am pretty sure that the current demand of gpu's can pretty much eat the left idle time issue at major datacenters because of the AI craze.

Not that its good or bad tho but we could probably have something more akin to spot instances of gpu being given for gaming purposes.

I do see a lot of company are having GPU access costs per second/instant shutdown/restart I suppose but overall I agree

My brother recently came for the holidays and I played ps5 for the first time on his mac connected to his room 70-100 kms away and honestly, the biggest factor of latency was how far the wifi connection (which was his phone's carrier) and overall, it was a good enough experience but I only played mortal kombat for a few minutes :)

3 hours agoImustaskforhelp

Current datacenter GPUs are optimized for LLM compute, not for real-time rendering. The economics for running such beefy GPUs just for game streaming won't add up.

3 hours agocyber_kinetist

This hurt my soul. Kudos.

3 hours agoiwontberude

Consoles and their install base set the target performance envelope. If your machine can't keep up with a 5 year old console then you should lower expectations.

And like, when have onboard GPUs ever been good? The fact that they're even feasible these days should be praised but you're imagining some past where devs left them behind.

an hour agojayd16

True. Optimization is completely dead. Long gone are the days of a game being amazing because the devs managed to pull crazy graphics for the current hardware.

Nowadays a game is only poorly optimized if it's literally unplayable or laggy, and you're forced to constantly upgrade your hardware with no discernible performance gain otherwise.

3 days agoBridged7756

Crazy take, in the late 90s/early 00s your GPU could be obsolete 9 months after buying. The “optimisation” you talk about was the CPU in the ps4 generation was so weak and tech was moving so fast that any pc bought in 2015 onwards would easily brute force overpower anything that had been built for that generation.

3 days agobatiudrami

> Crazy take, in the late 90s/early 00s your GPU could be obsolete 9 months after buying.

Not because the developers were lazy, but because newer GPUs were that much better.

6 hours agoronsor

There were lazy devs back then too but I feel lazy devs have become the norm now.

5 hours agojeltz

I work in gamedev, historically AAA gamedev.

If you think that the programmers are unmotivated (lazy) or incompetent; you’re wrong on both counts.

The amount of care and talent is unmatched in my professional career, and they are often working from incomplete (and changing) specifications towards a fixed deadline across multiple hardware targets.

The issue is that games have such high expectations that they didn’t have before.

There are very few “yearly titles” that allow you to nail down the software in a nicer way over time, its always a mad dash to get it done, on a huge 1000+ person project that has to be permanently playable from MAIN and where unit/integration tests would be completely useless the minute they were built.

The industry will end, but not because of “lazy devs”, its the ballooned expectations, stagnant revenue opportunity, increased team sizes and a pathological contingent of people using games as a (bad) political vehicle without regard for the fact that they will be laid off if they can’t eventually generate revenue.

—-

Finally, back in the early days of games, if the game didn’t work, you assumed you needed better hardware and you would put the work in fixing drivers and settings or even upgrading to something that worked. Now if it doesn’t work on something from before COVID the consensus is that it is not optimised enough. I’m not casting aspersions at the mindset, but it’s a different mentality.

4 hours agodijit

Most gamers don't have the faintest clue regarding how much work and effort a game requires these days to meet even the minimum expectations they have.

3 hours agogmueckl

That's bullshit. I don't care about graphics, I play lots of indie games, some of them are made by a single person. There are free game engines, so basically all one needs for a successful game is just a good idea for the game.

And a friend of mine still mostly plays the goddamn Ultima Online, the game that was released 28 years ago.

30 minutes agoimcritic

and if a new game came out today that looked and played the same as Ultima online… What would you (and the rest of gamers) think about it?

Your expectations of that game are set appropriately. Same with a lot of Indy games, the expectation can be that its in early access for a decade+. You would never accept that from, say, Ubisoft.

6 minutes agodijit

> The amount of care and talent is unmatched in my professional career, and they are often working from incomplete (and changing) specifications towards a fixed deadline across multiple hardware targets.

I fully agree and I really admire people working on the industry. When I see great games which are unplayable in the low end because of stupidly high minimum hardware requirements, I understand game devs are simply responding to internal trends within the industry, and especially going for a practical outcome by using an established game engine (such as Unreal 5).

But at some time I hope this GPU crunch forces this same industry to allocate time and resources either at the engine or at the game level to truly optimize for a realistic low end.

2 hours agosombragris

the lead time for a new engine is about 7 years (on the low end).

I don’t think any company that has given up their internal engine could invest 7 years of effort without even having revenue from a game to show for it.

So the industry will likely rally around Unreal and Unity- and I think a handful of the major players will release their engines on license… but Unreal will eat them alive due to the investments in Dev UX (which is much-much higher than proprietary game engines IME). Otherwise the only engines that can really innovate are gated behind AAA publishers and their push for revenue (against investment for any other purpose).

All this to say, I’m sorry to disappoint you, its very unlikely.

Games will have to get smaller and have better revenues.

2 hours agodijit

I'm not implying at all that every game company should develop their own in-house engine.

But maybe, just maybe, they could request Epic or Unity to optimize their engines better for the lower end.

2 hours agosombragris

You cant optimise the general case

Optimisation is almost universally about tradeoffs.

If you are a general engine, you can’t easily make those tradeoffs, and worse you have to build guardrails and tooling for many cases, slowing things down further.

The best we can hope for is even better profiling tools from Epic, but they’ve been doing that for the last couple of years since borderlands.

an hour agodijit

Obsolete in that you’d probably not BUY it if building new, and in that you’d probably be able to get a noticeably better one, but even then games were made to run in a wide gamut of hardware.

For awhile there you did have noticeable gameplay differences- those with GL quake could play better kind of thing.

5 hours agobombcar

The GP was talking about Unreal Engine 5 as if that engine doesn't optimize for low end. That's a wild take, I've been playing Arc Raiders with a group of friends in the past month, and one of them hadn't upgraded their PC in 10 years, and it still ran fine (20+ fps) on their machine. When we grew up it would be absolutely unbelievable that a game would run on a 10 year old machine, let alone at bearable FPS. And the game is even on an off-the-shelf game engine, they possibly don't even employ game engine experts at Embark Studios.

4 hours agotinco

>And the game is even on an off-the-shelf game engine, they possibly don't even employ game engine experts at Embark Studios.

Perhaps, but they also turned off Nanite, Lumen and virtual shadow maps. I'm not a UE5 hater but using its main features does currently come at a cost. I think these issues will eventually be fixed in newer versions and with better hardware, and at that point Nanite and VSM will become a no-brainer as they do solve real problems in game development.

3 hours agofngjdflmdflg

> your GPU could be obsolete 9 months after buying

Or even before hitting the shelves, cue Trio3D and Mystique, but tha's another story.

4 hours agojustsomehnguy

This is such a funny take, I remember all throughout the 90s and 00s (and maybe even 10s, not playing much then anymore) you often could new games on acceptable settings with a 1-2 year old high spec machine, in fact to play at highest settings you often needed ridiculously spec'ed machines. Now you can play the biggest titles (CP77, BG3 ...) on 5-10 year old hardware (not even top spec), with non or minimal performance/quality impact. I mean I've been playing BG3 and CP77 on highest settings on a PC that I bought 2 years ago used for $600 (BG3 I was playing when it had just come out).

an hour agocycomanic

A lot of people who were good at optimizing games have aged out and/or 'got theirs' and retired early or just got out of the demanding job and secured a better paying job in a sector with more economic upside and less churn. On the other side there's an unending almost exponential group of newcomers into the industry who are believe the hype given by engine makers who hide the true cost of optimimal game making and sell on 'ease'.

2 hours agodjmips

> Long gone are the days of a game being amazing because the devs managed to pull crazy graphics for the current hardware.

DOOM and Battlefield 6 are praised for being surprisingly well optimized for the graphics they offer, and some people bought these games for that reason alone. But I guess in the good old days good optimization would be the norm, not the exception.

5 hours agopzmarzly

I feel like Steam Deck support is making developers optimize again.

3 days agoarchagon

Not to mention one of the "big three" console manufacturers building their business on older mobile hardware.

2 hours agojamesgeck0

One wonders what would happen in a SHtF situation or someone stubs their toe on the demolition charges switch at TSMC and all the TwinScans get minced.

Would there be a huge drive towards debloating software to run again on random old computers people find in cupboards?

5 hours agogeorgefrowny

Until we end up spending trillions recreating the fab capacity of tsmc, they dont have a full monppoly (yet)

3 hours agogunalx

Gaming performance is so much more than hardware specs. Thinking that game devs optimizing their games on their own could fundamentally change the gaming experience is delusional.

And anyone who knows just a tiny bit of history of nvidia would know how much investment they have put into gaming and the technology they pioneered.

an hour agog947o

> The reason is that it would finally motivate game developers to be more realistic in their minimum hardware requirements, enabling games to be playable on onboard GPUs.

They'll just move to remote rendering you'll have to subscribe to. Computers will stagnate as they are, and all new improvements will be reserved for the cloud providers. All hail our gracious overlords "donating" their compute time to the unwashed masses.

Hopefully AMD and Intel would still try. But I fear they'd probably follow Nvidia's lead.

4 hours agobilegeek

Is remote rendering a thing? I would have imagined the lag would make something like that impractical.

4 hours agopegasus

The lag is high. Google was doing this with stadia. A huge amount of money comes from online multiplayer games and almost all of them require minimal latency to play well. So I doubt EA, Microsoft, Activision is going to effectively kill those cash cows.

Game streaming works well for puzzle, story-esque games where latency isn't an issue.

4 hours agoWackyFighter

Hinging your impression of the domain on what Google (notoriously not really a player in the gaming world) tried and failed will not exactly give you the most accurate picture. You might as well hinge your impression of how successful a game engine can be on Amazon's attempts at it.

GeForce NOW and Xbox Cloud are much more sensible projects to look at/evaluate than Stadia.

3 hours agofilleduchaos

It doesn't matter who does it. To stream you need to send the player input across the net, process, render and then send that back to the client. There is no way to eliminate that input lag.

Any game that is requires high APM (Action Per Minute) will be horrible to play via streaming.

I feel as if I shouldn't really need to explain this on this site, because it should be blindingly obvious that this will always be an issue with any streamed games for the same reason you have a several seconds lag between what happening on a live sports event and what you see on the screen.

3 hours agoWackyFighter

GeForce NOW is supposedly decent for a lot of games (depending on connection and distance to server), although if Nvidia totally left gaming they'd probably drop the service too.

4 hours agogs17

It will be if personal computing becomes unaffordable. The lag is simply mitigated by having PoP everywhere.

4 hours agovachina

I agree re "optimizations", but I dont think there should be compromises on quality (if set to max/ultra settings)

3 hours agopreisschild

> I think it would be a good thing.

This is an insane thing to say.

> Game and engine devs simply don't bother anymore to optimize for the low end

All games carefully consider the total addressable market. You can build a low end game that runs great on total ass garbage onboard GPU. Suffice to say these gamers are not an audience that spend a lot of money on games.

It’s totally fine and good to build premium content that requires premium hardware.

It’s also good to run on low-end hardware to increase the TAM. But there are limits. Building a modern game and targeting a 486 is a wee bit silly.

If Nvidia gamer GPUs disappear and devs were forced to build games that are capable of running on shit ass hardware the net benefit to gamers would be very minimal.

What would actually benefit gamers is making good hardware available at an affordable price!

Everything about your comment screams “tall poppy syndrome”. </rant>

5 hours agoforrestthewoods

> This is an insane thing to say.

I don't think it's insane. In that hypothetical case, it would be a slightly painful experience for some people that the top end is a bit curtailed for a few years while game developers learn to target other cards, hopefully in some more portable way. But also feeling hard done by because your graphics hardware is stuck at 2025 levels for a bit is not that much of hardship really, is it? In fact, if more time is spent optimising for non-premium cards, perhaps the premium card that you already have will work better then the next upgrade would have.

It's not inconceivable that the overall result is a better computing ecosystem in the long run. The open source space in particular, where Nvidia has long been problematic. Or maybe it'll be a multi decade gaming winter, but unless gamers stop being willing to throw large amounts of money chasing the top end, someone will want that money even if Nvidia didn't.

4 hours agogeorgefrowny

There is a full actual order of magnitude difference between a modern discrete GPU and a high end card. Almost two orders of magnitude (100x) compare to an older (~2019) integrated GPU.

> In fact, if more time is spent optimising for non-premium cards, perhaps the premium card that you already have will work better then the next upgrade would have.

Nah. The stone doesn’t have nearly that much blood to squeeze. And optimizations for ultralow-end may or may not have any benefit to high end. This isn’t like optimizing CPU instruction count that benefits everyone.

4 hours agoforrestthewoods

I wonder what Balatro dos that wouldn’t be possible on a 486.

5 hours agobombcar

The swirly background (especially on the main screen), shiny card effects, and the CRT distortion effect would be genuinely difficult to implement on a system from that era. Balatro does all three with a couple hundred lines of GLSL shaders.

(The third would, of course, be redundant if you were actually developing for a period 486. But I digress.)

4 hours agoduskwuff

Virtually all the graphics? Modern computers are very fast.

4 hours agooivey

I always chuckle when I see an entitled online rant from a gamer. Nothing against them, it's just humorous. In this one, we have hard-nosed defense of free market principles in the first part worthy of Reagan himself, followed by a Marxist appeal for someone (who?) to "make hardware available at an affordable price!".

5 hours agowoah

...what exactly about "make hardware available at an affordable price" is "Marxist"?

3 hours agofilleduchaos

The appeal for some un-named power to intervene and force Nvidia to provide gamers with cheap gaming PC hardware

18 minutes agowoah

TIL: being anti-monopoly is both entitled and Marxist.

3 hours agoventurecruelty

I have a 9 year old gaming PC with an RX480 and it is only now starting to not be able to run certain games at all (recent ones that require ray tracing). It can play Cyberpunk and Starfield on low settings very acceptably.

an hour agonsxwolf

I haven't been on HN even 60 seconds this morning and I've already found a pro-monopoly take. Delightful.

3 hours agoventurecruelty

I fail to see how my comment could be construed as being pro-monopoly.

There are a huge number of onboard GPUs being left out of even minimum requirements for most recent games. I'm just saying that maybe this situation could led game devs to finally consider such devices as legitimate targets and thus make their games playable on such devices. This is by no means a pro-monopolistic take.

2 hours agosombragris

I don’t think they can.

NVIDIA, like everyone else on a bleeding edge node, has hardware defects. The chance goes up massively with large chips like modern GPUs. So you try to produce B200 cores but some compute units are faulty. You fuse them off and now the chip is a GP102 gaming GPU.

The gaming market allows NVIDIA to still sell partially defective chips. There’s no reason to stop doing that. It would only reduce revenue without reducing costs.

3 days agofxtentacle

Nvidia doesn't share dies between their high-end datacenter products like B200 and consumer products. The high-end consumer dies have many more SMs than a corresponding datacenter die. Each has functionality that the other does not within an SM/TPC, nevermind the very different fabric and memory subsystem (with much higher bandwidth/SM on the datacenter parts). They run at very different clock frequencies. It just wouldn't make sense to share the dies under these constraints, especially when GPUs already present a fairly obvious yield recovery strategy.

3 days agocwzwarich

You can't turn a GB200 into a GB202 (which I assume is what you meant since GP102 is from 2016), they are completely different designs. That kind of salvage happens between variants of the same design, for example the RTX Pro 6000 and RTX 5090 both use GB202 in different configurations, and chips which don't make the cut for the former get used for the latter.

3 days agojsheard

> So you try to produce B200 cores but some compute units are faulty. You fuse them off and now the chip is a GP102 gaming GPU.

B200 doesn't have any graphics capabilities. The datacenter chips don't have any graphical units, it's just wasted die space.

As long as gaming GPUs will compete for same wafer space that AI chips use, the AI chips will be far more profitable to NVIDIA

4 hours agoPunchyHamster

Why don't they sell these to datacenters as well, which could run a "low core section" with reduced power and cooling?

5 hours agowoah

Well the good thing for NVIDIA AI business is that most of your chips can sit unused in warehouses and still get rich. 6 million H100s sold but infrastructure (water cooled dc) for only a third of them exists in the world.

3 hours agoiwontberude

AMD will be very happy when they do. They are already making great cards, currently running an RX7800XT (or something like that), and it's amazing. Linux support is great too

3 days agojaapz

I got an.. AMD (even today I still almost say “ATI” every time) RX6600 XT I think, a couple years ago? It’s been great. I switched over to Linux back in the spring and yes the compatibility has been fine and caused no issues. Still amazed I can run “AAA” games, published by Microsoft even, under Linux.

3 days agoacheron

Similar with nvidia, you've got to consider what partner companies AMD likes working with. AMD/nvidia design chips, contract TSMC to make them, then sell the chips to the likes of ASUS/MSI/gigabyte/etc to put them on cards the consumer buys. The other market AMD serves is Sony/MS for their consoles and I'd argue they're a major motivator driving radeon development as they pay up-front to get custom APU chips, and there's synergy there with Zen and more recently the AI demand. Ever since ATi bought up the company (ArtX) that made the Gamecube GPU it seems to me that the PC side is keeping the motor running in-between console contracts as far as gaming demands go, given their low market share they definitely don't seem to prioritize or depend on it to thrive.

3 hours agokeyringlight

My very gaming experienced and data oriented 13 year old wants to switch from Nvidia to AMD. I don’t understand all his reasons/numbers but I suppose that’s as good an endorsement as any for AMDs GPUs.

4 hours agochasd00

RX 7900gre, can confirm as much.

3 days agosnvzz

Wow, yeah, I picked up one of these a few months before the new generation came out for $350. Everything shot up after that.

My son is using that card, today, and I'm amazed at everything that card can still power. I had a 5080 and just comparing a few games, I found if he used the SuperResolution correctly, he can set the other game settings at the same as mine and his frame-rate isn't far off (things like Fortnite, not Cyberpunk 2077)

There are many caveats there, of course. AMD's biggest problem is in the drivers/implementation for that card. Unlike NVidia's similar technology, it requires setting the game at a lower resolution which it then "fixes" and it tends to produce artifacts depending on the game/how high those settings go. It's a lot harder to juggle the settings between the driver and the game than it should be.

4 hours agomdip

For games that have FSR built-in you can enable it in the game settings, then it'll only scale up the game content while rendering the HUD at native resolution. And can use the better upscaling algorithms that rely on internal game engine data / motion vectors, should reduce artifacts.

The other cool things is they also have Frame Gen available in the driver to apply to any game, unlike DLSS FG which only works on a few games. You can toggle it on in the AMD software just below the Super Res option. I quickly tried it in a few games and it worked great if you're already getting 60+ FPS, no noticeable artifacts. Though going from 30=>60 doesn't work, too many artifacts. And the extra FPS are only visible in the AMD software's FPS counter overlay, not in other FPS counter overlays.

I recently got a Asus Rog Flow Z13 gaming "tablet" with the AMD Strix Halo APU. It has a great CPU + shared RAM + ridiculously powerful iGPU. Doesn't have the brute power of my previous desktop with a 4090, but this thing can handle the same games at 4k with upscaling on high settings (no raytracing), it's shockingly capable for its compact form factor.

3 hours agothe_pwner224

AMD will certainly be very happy to raise prices significantly when they have a defacto monopoly over the market segment alright.

4 hours agomoffkalast

If it’s too expensive, I will play on my phone or my macbook instead of a gaming pc. They can’t increase the prices too much.

4 hours agospeedgoose

It would be great if more GPU competition would enter the field instead of less. The current duopoly is pretty boring and stagnant, with prices high and each company sorta-kinda doing the same thing and milking their market.

I'm kind of nostalgic for the Golden Age of graphics chip manufacturers 25 years ago, where we still had NVIDIA and ATI, but also 3DFX, S3, Matrox, PowerVR, and even smaller players, all doing their own thing and there were so many options.

4 hours agoryandrake

there's intel and they're not bad

2 hours agofruitworks

pretty sure i heard that they were stepping down from doing discrete graphics in the next year or two

2 hours agoweaksauce

We'd need our government to actually enforce antitrust laws that have been on the books for about a century. Good luck.

3 hours agoventurecruelty

What I don't really understand is why the big data centre operators destroy their old cards instead of selling them off. What are the downsides for them? Apart from the obvious, i.e. it would bring in money, would it not also drive down the cost for brand new cards? I.e. Nvidia can currently overcharge dramatically because there is such a shortage. If the data centre operators would dump large numbers of used cards on the market would that not increase supply and drive down cost?

an hour agocycomanic

Who is buying the old cards? They can't be used for gaming, if there was money to be made I think they would be doing it.

an hour agosgillen

Most data center GPUs don't have display outputs and some use exotic connectors (not PCIe x16 slots), making them worth next to nothing as conventional graphics cards.

an hour agotheandrewbailey

Its just easier to write off the full value as e-waste than to try to turn a profit selling a meager amount of used hardware.

an hour agojayd16

You don't "write off" the full value, you fiddle the amortization so they go to zero accounting value exactly when you want them to. They're playing this exact game with datacentre GPUs right now.

You can still have a tax implication when you sell the fully depreciated item but in theory it should only be a benefit unless your company has a 100% marginal tax rate somehow.

Of course it can cost more to store the goods and administer the sale then you recoup. And the manufacturer may do or even require a buyback to prevent the second hand market undercutting their sales. Or you may be disinclined to provide cheap hardware to your competitors.

43 minutes agogeorgefrowny

This is just DRAM hysteria spiraling out to other kinds of hardware, will age like fine milk just like the rest of the "gaming PC market will never be the same" stuff. Nvidia has Amazon, Google, and others trying to compete with them in the data center. No one is seriously trying to beat their gaming chips. Wouldn't make any sense to give it up.

5 hours agoresfirestar

It's not related to the DRAM shortage. Gaming dropped to ~10% of Nvidia's revenue a year or two ago due to AI and there was controversy years before that about most "gaming" GPUs going to crypto miners. They won't exit the gaming market but from a shareholder perspective it does look like a good idea.

4 hours agowmf

> Gaming dropped to ~10% of Nvidia's revenue a year or two ago due to AI

Well, actually it's that the AI business made NVidia 10x bigger. NVidia now has a market cap of $4.4 trillion. That's six times bigger than General Motors, bigger than Apple, and the largest market cap in the world. For a GPU maker.

3 hours agoAnimats

yet another reason to not listen to your shareholders.

if it were up to them, cuda would be a money losing initiative that was killed in 2009

4 hours agohtrp

Furthermore, I would wager a giant portion of people who have entered the ML space in the last five years started out by using CUDA on their gaming rigs. Throwing away that entrenchment vector seems like a terrible idea.

4 hours agointernet101010

It's a bad idea and yet everyone does it.

4 hours agowillis936

Took what, four years for PC cases to get back to reasonable prices after COVID? And that’s a relatively low-tech field that (therefore) admits new entrants. I don’t know, I’m not feeling much optimism right now (haven’t at any point after the crypto boom), perhaps because I’ve always leaned towards stocking up on (main) RAM as a cheap way to improve a PC’s performance.

4 hours agomananaysiempre

The fact that a case is literally a sheet metal box and can cost $150 is so bewildering to me. All those $400 nas builds like 25% of the cost is literally just the case. CPU might be only $25 and requires an advanced fab lab not just someone with a lasercutter.

2 hours agoasdff

If Nvidia did drop their gaming GPU lineup, it would be a huge re-shuffling in the market: AMD's market share would 10x over night, and it would open a very rare opportunity for minority (or brand-new?) players to get a foothold.

What happens then if the AI bubble crashes? Nvidia has given up their dominant position in the gaming market and made room for competitors to eat some (most?) of their pie, possibly even created an ultra-rare opportunity for a new competitor to pop up. That seems like a very short-sighted decision.

I think that we will instead see Nvidia abusing their dominant position to re-allocate DRAM away from gaming, as a sector-wide thing. They'll reduce gaming GPU production while simultaneously trying to prevent AMD or Intel from ramping up their own production.

It makes sense for them to retain their huge gaming GPU market share, because it's excellent insurance against an AI bust.

4 hours agorhco

Yeah, sure, every tech company now acts like a craven monopolist hellbent on destroying everything that isn't corporate-driven AI computing, but not this time! This time will be different!

3 hours agoventurecruelty

If a $100B/year company closes a $1B/year division, they are doing something much worse than losing $1B/year: they are giving $1B in funding to a new competitor which can grow to threaten the major part.

an hour agowhatshisface

I've switched away from Nvidia around 2008 due to poor Linux support. Been on AMD ever since (now running the flagship model from a year ago, the 7900xtx or whatever it's called).

Won't personally miss Nvidia, but we need competition in the space to keep prices 'reasonable' (although they haven't been reasonable for some years), and to push for further innovation.

an hour agoInsanity

I've heard good things about Moore Threads. Who knows, maybe the consumer GPU market is not a duopoly after all, Nvidia exiting the market would be a good thing longer term by introducing more competitions.

My general impression is that the US technology companies either treat competition from China seriously and actively engage, or Chinese tech companies will slowly and surely eat the cake.

There are numerous examples: the recent bankruptcy of iRobot, the 3D printer market dominated by Bambu Labs, the mini PC market where Chinese brands dominates.

3 hours agoyegle

Is there any path for Microsoft and NVIDIA to work together and resurrect some sort of transparent SLI layer for consumer workloads? It’d take the pressure off the high end of the market a little and also help old cards hold value for longer, which would be a boon if, for example, your entire economy happened to be balanced on top of a series of risky loans against that hardware.

3 hours agothom

It remains to be seen to be fair.

But if this does happen it will be in my opinion the start of a slow death of the democratization of tech.

At best it means we're going to be relegated to last tech if even that, as this isn't a case of SAS vs s-ata or u.2 vs m.2, but the very raw tech (chips).

4 days ago0dayz

If NVIDIA exits the market, there is still AMD, Intel and PowerVR (Imagination Technologies is back at making discrete PC GPUs, although currently only in China).

3 days agosnvzz

Unfortunately none of those are any use for video work.

3 days agoErroneousBosh

Is that due to some kind of issue with the architecture, or just a matter of software support?

In the latter case, I'd expect patches for AMD or Intel to become a priority pretty quickly. After all, they need their products to run on systems that customers can buy.

3 days agoshmeeed

Well, they don't support CUDA and I don't see CUDA coming to AMD any time soon.

Intel is just plain not capable of it because it's not really a GPU, more a framebuffer with a clever blitter.

3 days agoErroneousBosh

Presumably you mean Intel’s integrated GPUs? They do have the Arc line of discrete GPUs now, and those are a bit more than a frame buffer with a clever blitter.

4 hours agopdpi

Great opportunity to adopt Khronos APIs.

3 days agopjmlp

Isn't OpenCL is a widely supported compute platform alternative to CUDA? Not sure if it's fair comparison.

6 hours agoivanjermakov

ZLUDA?

5 hours agoiszomer

AMD would do the same thing as Nvidia but $50 cheaper.

3 hours agowewewedxfgdf

I don’t understand why most people in this thread think that this would be such a big deal. It will not change the market in significant negative or positive ways. AMD has been at their heals for a couple of decades and is more competitive than ever, they will simply fill their shoes. Most games consoles have been AMD centric for a long time regardless, they’ve always been fairly dominant in the mid range and they have a longstanding reputation of having the best price/performance value for gamers.

Overall, I think that AMD is more focused and energetic than their competitors now. They are very close to taking over Intel on their long CPU race, both in the datacenter and consumer segments, and Nvidia might be next in the coming 5 years, depending on how the AI bubble develops.

3 hours agooersted

Why would AMD shareholders tolerate them engaging in gaming pc market if Nvidia drops out? They might last a couple years but I mean the writing will be on the wall for them to chase enterprise sales and abandon gamers. Especially when game console manufacturers would prefer you spend $25 a month for life instead of buying a $500 console every 8 years. There won't be an xbox or playstation in your house before long.

2 hours agoasdff

It means people get to enjoy more indie games with good designs, instead of having FOMO for cool graphics without substance.

3 days agopjmlp

On graphics: there is a threshold where realistic graphics make the difference.

Not all games need to be that, but Ghost of Tsushima in GBA Pokemon style is not the same game at all. And is it badly designed ? I also don't think so. Same for many VR games which make immersion meaningful in itself.

We can all come up with a litany of bad games, AAA or indie, but as long as there's a set of games fully pushing the envelope and bringing new things to the table, better hardware will be worth it IMHO.

6 hours agomakeitdouble

I can't name one in last 5 that has been "pushing the envelope" that would actually wow me. And the ones that did, did it by artstyle, not sheer amount of polygons pushed to the screen.

VR, sure, you want a lot of frames on 2 screens, that requires beef so the visual fidelity on same GPU will be worse than on screen, but other than that if anything graphical part of games have flatlined for me.

Also, putting the money literally anywhere else gonna have better results game quality wise. I want better stories and more complex/interesting systems, not few more animated hairs

4 hours agoPunchyHamster

Sure, but would Ghosts of Tsushima be any less immersive with PS4 graphics? Even max PS3 graphics?

6 hours agoApocryphon

Yes.

The whole point is to convey details of an area you never lived in, of an actual place you never visited.

I'd make the same argument for Half-Life Alyx or BioHazard, the visceral reaction you get from a highly detailed and textured world works at a different level than just "knowing" what you have in front of your eyes.

Your brain is not filling the gaps, it is taking in the art of the creator.

5 hours agomakeitdouble

Eh, eye of the beholder. It's made all the funnier that Ghosts of Tsushima has a Kurosawa Mode that converts all that detail into monochrome.

RE 7 Biohazard was made for the PS4! And its VR version and Half-Life Alyx probably do require higher graphical fidelity, as VR games are not exactly the same thing as regular video games.

5 hours agoApocryphon

> VR games are not exactly the same thing as regular video games.

That might be the fundamental divide, for that category of games I'm more on the VR camp and will settle for 2D only for convenience or availability.

I see it with different expectations than games like Persona or Zelda (or GTA?) which could compete solely on the mechanics and a lot more, and I get the feeling you're comparing it more to these genres?

Biohazard on PS4 was very meh to me, at that level I feel it could get down to Switch graphics to prioritize better game mechanics and more freedom of play. I never loved the clunkiness, as an action games it's pretty frustrating, and the VR game is even worse in gameplay quality. The immersiveness in VR is the only redeeming quality IMHO.

4 hours agomakeitdouble

Ghost of Tsushima already is a PS4 game???

5 hours agothrowaway613745

Yes. Just to note, I was referring to the PC version, I don't know how much of a difference that makes.

4 hours agomakeitdouble

Daikatana in GBC style turned into a good game, lol.

4 hours agobitwize

What about Radeon cards, or consoles?

32 minutes agojayd16

It means lots of people will give up the hobby.

Let's be real, the twitch FPS CoD players aren't going to give that up and play a boring life simulator.

This has the potential to harm a lot of businesses from hardware to software companies, and change the lives of millions of people.

3 days agonewsclues

PC gaming will be fine even without 8K 120fps raytracing. It will be fine even if limited to iGPUs. Maybe even better off if it means new titles are actually playable on an average new miniPC. More realistically I guess we get an AMD/Intel duopoly looking quite similar instead.

It will probably be a bigger blow to people who want to run LLMs at home.

3 days agobaobun

That doesn't sem very plausible, how many people are driven away from CounterStrike or like League of Legends because the graphics weren't as good as Cyberpunk or whatever?

Theres a LOT of games that compete with AAA-massive-budget games on aggregate like Dwarf Fortress, CS, League, Fortnite, people are still playing arma 2, dayz, rust, etc Rainbow Six: Siege still has adherents and even cash-payout tournaments. EvE: Online, Ultima Online, Runescape, still goin'

These games have like no advertising and are still moneymakers. Eve and UO are like 20 and 30 years old. Heck, Classic WoW!

3 days agojonway

I wonder if all the games you named combined surpass what Mihoyo makes off the likes of Genshin Impact.

3 days agodeaux

Dunno (maybe wow?) but is it the most expensive graphics hardware giving AAA all the money/air or because they have a great reputation as games, solid consistent advertising, a strong network effect and a spot on the top of new release lists?

I feel like league of legends has, wrt the genshin $s, I honestly haven’t checked!

3 days agojonway

Do gacha mobile games even require high-end graphics? Genshin Impact doesn't support native ray tracing.

6 hours agoApocryphon

Plenty of titles that support ray tracing eg wuthering waves.

Many gacha titles now offer amazing pc graphics on nvidia cards compared to mobile.

3 hours agore-thc

[dead]

4 hours agokitsune1

CoD is currently 300GB on disk due to all the textures. I suspect a lot of players would be happy with a modest regression in fidelity if it means the game can run smoothly on affordable devices and leave some room for their other games too.

2 hours agojabroni_salad

Most CoD players are on console or mobile, not PC

3 days agoikamm

Cod devs aren't stupid. They will design a game for the hardware their target market can get their hands on.

3 days agohyghjiyhu

Huh? No? It means that the overall platform is already at 'good enough' level. There can always be an improvement, but in terms of pure visuals, we are already past at a point, where some studios choose simple representations ( see some 2d platformers ) as a stylistic choice.

It gonna be ok.

3 days agoA4ET8a8uTh0_v2

My pc is good enough for now but it’s years old and when it dies, then what? You want me to give up gaming and start hanging out at your local bar?

3 days agonewsclues

Why would nvidia not making gaming cards make you “give up gaming”?

3 days agoacheron

It is not a question of want. Gaming will exist in some form so I am simply uncertain what you are concerned about.

Can you elaborate a little? What, exactly, is your concern here? That you won't have nvidia as a choice? That AMD will be the only game in town? That gpu market will move from duopoly ( for gaming specifically ) to monopoly? I have little to go on, but I don't really want to put words in your mouth based on minimal post.

3 days agoA4ET8a8uTh0_v2

I want a local gaming machine that I control.

Not a locked ecosystem console or a streaming service with lag!

I think if nvidia leaves the market for AI, why wouldn’t AMD and intel, with the memory cartel. So DIY market is gone. That kills lots of companies and creators that rely on the gaming market.

It’s a doom spiral for a lot of the industry. If gaming is just PlayStation and switch and iGPUs there is a lot less innovation in pushing graphics.

It will kill the hobby.

3 days agonewsclues

There was no DIY market on 8 and 16 bit home computers with fixed hardware, yet bedroom coding (aka indies) not only did thrive, they were the genesis of many AAA publishers, and to this day those restrictions keep the Demoscene alive and recognised as World culture heritage.

PC was largely ignored for gaming, until finally EGA/VGA card, alongside AdLib/Soundblaster, became widespread in enough households to warrant development costs.

3 days agopjmlp

Panasonic left the MLCC market and yet you can still buy capacitors.

an hour agogeorgefrowny

Interesting. Does nvidia offer control? Last time I checked they arbitrarily updated their drivers to degrade unwelcome use case ( in that case, for crypto ). It sounds to me like the opposite of that.

Separately, do you think they won't try to ingratiate themselves to gamers again once AI market changes?

Do you not think they are part of the cartel anyway ( and the DIY market exists despite that )?

<< So DIY market is gone.

How? One use case is gone. Granted, not a small one and one with an odd type of.. fervor, but relatively small nonetheless. At best, DIY market shifts to local inference machines and whatnot. Unless you specifically refer to gaming market..

<< That kills lots of companies and creators that rely on the gaming market.

Markets change all the time. EA is king of the mountain. EA is filing for bankruptcy. Circle of life.

Edit: ALso, upon some additional consideration and in the spirit of christmas, fuck the streamers ( aka creators ). With very, very limited exceptions, they actively drive what is mostly wrong with gaming these days. Fuck em. And that is before we get to the general retardation they contribute to.

<< It’s a doom spiral for a lot of the industry.

How? For AAA? Good. Fuck em. We have been here before and were all better for it.

<< If gaming is just PlayStation and switch and iGPUs there is a lot less innovation in pushing graphics.

Am I reading it right? AMD and Intel is just for consoles?

<< It will kill the hobby.

It is an assertion without any evidence OR a logical cause and effect.

So far, I am not buying it.

3 days agoA4ET8a8uTh0_v2

Who cares about "innovation in pushing graphics"? It's arguable that video game graphics reached 'good enough' a couple of console generations ago. Maybe as early as seventh gen.

6 hours agoApocryphon

Let's be real, CoD only appeals to a small community in the whole planet.

3 days agopjmlp

It’s only one of if not the best selling game every year.

Totally niche appeal, yeah right.

5 hours agothrowaway613745

Millions of people.

3 days agonewsclues

There are many more millions of gamers that don't even care CoD exists, it fits a small percentage on the world of gaming.

3 days agopjmlp

CoD has less players than Team Fortress 2 currently, according to Valve's charts: https://store.steampowered.com/charts/mostplayed . And TF2 has ancient graphics.

3 days agoThrowawayR2

Steam isn’t a good metric because they sell the game on Battle.Net.

CoD is also huge on Playstation.

5 hours agothrowaway613745

But if it didn't exist, those people would likely be playing something else.

3 days agoamanaplanacanal

If no pc hardware exists eventually there will be no games to play. Then you will have a bunch of angry gamers at the park pissing everyone off.

If my hobby is ruined and I can’t have fun, I’m going to be an asshole and make everyone else unhappy.

3 days agonewsclues

Ahaha are you trolling for entitled gamers? Yeah wouldn't want the real world having to face those. No worries: as long as there are people willing to drop money into expensive gear, somebody will sell it.

3 days agololc

>It means lots of people will give up the hobby.

Oh, we can only hope!

>This has the potential to harm a lot of businesses from hardware to software companies, and change the lives of millions of people.

Including millions of gamers, but for the better.

3 days agocoldtea

You hate gamers? Why?

Why can’t you let people enjoy their hobby?

3 days agonewsclues

For the same reason I don't like alcoholism or meth use or gambling or porn addiction, even when the person "enjoys them".

3 days agocoldtea

That's one hell of a long shot. Are your views applicable to the rest of the entertainment industry? There's plenty of people wasting away in front on Netflix, after all. Or why just entertainment, any "useless" hobbies that are repeatedly done for fun but have no real productive output. Is any comparable "pleasurable" activity that also hooks a minority of people in an unhealthy way bad, or just gaming?

But what's most insane is trying to draw any parallels between gaming and these other things - something that was literally engineered to ruin human lives, biologically (hard drugs) or psychologically (gambling). The harm and evil caused by these two industries is incomprehensible (especially the legal parts of them, like alcohol and casino gambling/sports betting/online gambling), and trying to fit gaming in among them both downplays the amount of suffering inflicted by gambling and hard drugs, as well as villainizes normal people - like the hundreds of millions of people who play games in a sane, non-problematic way or indie game devs who make games because they want to express themselves artistically.

Anyways, I gotta log off HN for a while. I can feel my gaming withdrawal kicking in. I've bankrupted myself four times by only spending my money on gaming, and I've been in and out of rehab centres and ERs as I've been slowly destroying my body with gaming in a spiral of deadly addiction. I think I'll have to panhandle and threaten strangers on the street to buy some Steam cards.

3 days agotavavex

I had a roommate who failed out of college because he was addicted to Everquest (yes, Everquest, and yes I am middle-aged). Your last paragraph is barely even hyperbolic. Do you think unemployed young men who live at home with their parents, do little to no physical activity, spending most of their time playing videogaming and/or trolling on the internet are not stuck destroying their bodies (and minds) in a spiral of deadly addiction? Maybe you are a functional gamer, but there are many, many gamers who are not and this technology is maybe a quasi effective cope for our punishing society writ large, but from the outside, gaming addicts appear to be living a sad and limited life.

Or to put it more succinctly, would you want your obituary to lead with your call of duty prowess?

3 hours agothefaux
[deleted]
an hour ago

>functional gamer

Excellent satire.

3 hours agoGaryBluto

>That's one hell of a long shot. Are your views applicable to the rest of the entertainment industry?

Yes.

a day agocoldtea

You must be the life of the party, if the party was a funeral.

5 hours ago0x1ch

I don't like football. Can we add football fans into the mix of people we're punching down on, alongside the gamers and the meth heads?

Thank you for your consideration.

4 hours agossl-3
[deleted]
an hour ago

Man, I remember playing UT GOTYE back in the 00s and the graphics blew us away when we fired it up and then Return to Castle Wolfenstein made my brother cry from the "realistic" zombies (on a CRT even!). It's amazing what you can take for granted when even a fraction of a modern card would have been called "photorealistic" back then.

4 hours agogeorgefrowny

Is it better to go short on them or buy AMD?

3 days agobutterknife

Betting on AMD's continued success in CPUs is far safer than Nvidia's demise.

4 hours agointernet101010

Then Intel and AMD take what NVIDIA won’t.

an hour agocmxch

It wouldn't be unheard of.

Qualcomm before they made all the chips they do today, ran a pretty popular and successful email client called Eudora.

Doing one thing well can lead to doing bigger things well.

More realistically, if the top end chips go towards the most demanding work, there might be more than enough lower grade silicon that can easily keep the gaming world going.

Plus, gamers rarely stop thinking in terms of gaming, and those insights helped develop GPUs into what they are today, and may have some more light to shine in the future. Where we see gaming and AI coming together, whether it's in completely and actually immersive worlds, etc, is pretty interesting.

Update: Adding https://en.wikipedia.org/wiki/Eudora_(email_client)

5 hours agoj45

Mac Eudora was the best email client ever. If it had got UTF8 support I'd probably still be running it in an emulator.

4 hours agokps

I just learned today that there has been some efforts underway: https://hermes.cx/

4 hours agoj45

I had completely forgotten about the existence of Eudora. Thanks friend, that lead me down a mental rabbit hole.

4 hours agoflopsamjetsam

Then Intel and AMD carry on, tbh having sewn up handhelds and consoles and made gaming on integrated graphics mainstream many won't notice. An AI bubble burst leaving loads of GPU laden datacenters is much more likely to hasten cloud gaming.

5 hours agoZiiS

I'm also curious what this could mean for Nintendo.

4 days agoWowfunhappy

NVIDIA would still have service contract obligations to fulfil, and would provide support for its existing products for a period of time.

Don’t worry about Nintendo. Their pockets are deep and they are creative enough to pivot. They would retool their stack to support another ARM chip, or another arch entirely.

3 days agoxattt

What goes into a Nintendo console is not prime silicon. When it's time to design the next console, I am sure Nvidia will still be more than happy to give them a design that they have laying around somewhere in a drawer if it means they ship 100M units.

3 days agonicolaslem

Some of the pro-monopoly takes in this thread are mindblowing. We get precisely what we deserve.

3 hours agoventurecruelty

[dead]

an hour agoveegee

Looks like an hit piece to trigger some people to dump their $NVDA stock. They worked phrases like "abandon" and "AI Bubble" into the title/subtitle. Authors other articles look like clickbait crap https://www.pcworld.com/author/jon-martindale

3 hours agot1234s

I’ve always been an AMD customer because I’ve despised Nvidia’s business practices for 10+ years.

It would still suck if they left the market because who does AMD have to compete with with? Intel? LOL

Increased prices for everyone. Lovely. I can’t despise AI enough.

5 hours agothrowaway613745

> I’ve always been an AMD customer because I’ve despised Nvidia’s business practices for 10+ years.

I am 100% sure AMD would have done the exact same thing as NVIDIA does right now, given the chance.

Are you saying they wouldn't have milked the market to the last drop? Do you really believe it?

4 hours agobaal80spam

If you look at AMD's CPUs there's indications they do that. When Zen1/1+/2 came out they were priced below intel's products as they needed to rebuild mindshare with their promising new chips, from Zen3 onwards where they started building a performance lead in many categories as well as core count they jacked the prices up because they could demand it.

3 hours agokeyringlight

Of course they would have milked us that’s why I want Nvidia to stick around, to keep AMD in check.

3 hours agothrowaway613745

the pc gaming market is a hobbyist niche compared to the ongoing infrastructure projects.

i predict that the "pc" is going to be slowly but surely eaten bottom-up by increasingly powerful SoCs.

4 hours agowebdevver

They probably won't. They'll just change things so their hardware becomes a subscription-style model rather than proper outright ownership by the purchaser, which is to a limited degree the case when it comes to their hardware drivers anyway.

Fuck this future.

2 hours agopartomniscient

We can really hope they do it and fast!

That way they will not only burn the most good will but will also get themselves entangled even more into the AI bubble - hopefully enough to go down with it.

5 hours agom4rtink

Game graphics are still a high margin silicon business. Someone will do it.

Frankly, the graphics chops are plenty strong for a decade of excellent games. The big push in the next couple decades will probably be AI generated content to make games bigger and more detailed and more immersive

3 hours agoAtlasBarfed

If the AI bubble doesn’t burst is carrying an awful lot of water there…

5 hours agodhosek

Look.

Most of the consumer market computes through their smartphones. The PC is a niche market now, and PC enthusiasts/gamers are a niche of a niche.

Any manufacturing capacity which NVIDIA or Micron devote to niche markets is capacity they can't use serving their most profitable market: enterprises and especially AI companies.

PCs are becoming terminals to cloud services, much like smartphones already are. Gaming PCs might still be a thing, but they'll be soldered together unexpandable black boxes. You want to run the latest games that go beyond your PC's meager capacity? Cloud stream them.

I know, I know. "Nothing is inevitable." But let's be real: one thing I've learned is that angry nerds can't change shit. Not when there's billions or trillions of dollars riding on the other side.

4 hours agobitwize

Shrug and buy the next best thing?

3 days agogrim_io

[flagged]

3 days agocoldtea

Gaming got me into coding. Messing with Warcraft 3 world editor back when there were a lot of dota clones. Good times. I think blizzard had their own language JASS that was very lua like

5 hours agostacktraceyo

so nice memories, and the same occurred to me, but was writing macros and hotkeys for Ragnarok Online (in Pascal/Delphi and VB/6)

5 hours agorafaelgoncalves

I was tempted to respond with an offhand comment about the size of the industry or similar, but what axe do you have to grind about PC gaming? You'd prefer folks go to the far more injurious mobile gaming space?

3 days agoulrashida

>You'd prefer folks go to the far more injurious mobile gaming space?

No, I prefer them touching grass and talking to some people, or getting a less addictive and time-wasting hobby.

3 days agocoldtea

That's a worthwhile view, but unlikely to occur. You may as well wish away casinos and alcohol while you're at it.

3 days agoulrashida

Ok, done.

5 hours agorecursive

Really, I have been gaming before even getting my Timex 2068 in the mid 80's, starting with Game & Watch handhelds, and I don't get "build your aquarium" culture of many PC gamers nowadays.

It is so bad that is almost impossible to buy a traditional desktop on regular computer stores, there are only fish tanks with rainbows on sale.

3 days agopjmlp

Luckily, what's valuable and what's not is not on you to judge.

3 days agoshmeeed

Unfortunately you’re right re:dating prospects but that’s mostly because game devs haven’t been able to reproduce the insane success of valorant at getting the better gender to want to play hardcore games.

5 hours agoDer_Einzige

More children born?

4 days agoeucryphia

I'm not sure it would matter. It doesn't seem that graphics are the limiting factor in games anymore. Plenty of popular games use variations on cartoon-style graphics, for example - Fortnight, Overwatch, Valorant, etc. Seems gameplay, creativity, and player community are more determining factors.

That said, things like improved environmental physics and NPC/enemy AI might enable new and novel game mechanics and creative game design. But that can come from AMD and others too.

4 hours agoSkyMarshal

Notably the games you listed are all f2p/esports games, and that does matter in terms of how much budget developers have to polish a realistic look vs ship a cartoon and call it the "art style".

I just upgraded to 9700 XT to play ARC Raiders and it's absolutely a feast for the eyes while also pioneering on several fronts especially around the bot movement and intelligence.

4 hours agomikepurvis

> It doesn't seem that graphics are the limiting factor in games anymore.

Have you seen the GTA VI trailer?