The next shoe to drop will be shifting Model Y production from Fremont to Austin. Fremont will make Model 3s. Austin will make Model Ys and Robotaxis/2s. Cybertruck will be canceled. None of the Tesla plants will be making robots at any scale for many years.
Agreed, let alone 1M units a year!
Yeah I don't buy this announcement. Converting their huge Fremont facility to just making humanoid robots? Do they have some large buyer or something? I'm skeptical.
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they have a large buyer - all of the silly people investing money in the company
This is sad in that I was serious about finally getting one in two to three years (We have two Model 3 LRs already), but is fantastic in that no other car interests me and I now don't have this hyper materialistic goal distracting me.
If Tesla completely exits automotive and decides to license their FSD tech (or someone else catches up), then I'll probably just get whatever the equivalent of a Bolt is then with that and premium sound.
Tesla is a meme stock in a similar manner to GME. You cannot bet against them even if they have incredibly unsure future prospectives because there are too many believers who will buy any dips.
That might be a little extreme. Tesla is making electric cars and robots. These are very much things of the future.
GameStop is buying and selling used games, which is becoming impossible as consoles keep pushing for digital games.
GameStop requires a major shift in their business model to stay relevant, while Tesla just needs to hope the public doesn’t reject the idea of electrics cars out of stubbornness or politics.
While there is a lot of hype baked into both stocks, it seems like hype with Tesla is founded in more reality than the GameStop hype.
Tesla's sales are standing still in a growing market. Are they GameStop? Maybe not, but they still require a major shift or their competitors will leave them behind in the dirt.
I am confused about what Tesla is doing. They have effectively two automobile products now with one failed product (cybertruck). reading various articles about this doesn't make it more clear. Do they not want to be a car company?
The problem with being a car company is that they'd have to compete with China. It's possible, but they'd have to make additional capital investments to keep up. They've just wasted a ton of money on a failed Musk vanity project (Cybertruck) and squandered a ton of goodwill in their home market via the DOGE fiasco. Cash flow is not what it once was, and if they're going to make a big capital investment, they're probably right in looking at robots. But that strategy puts them back where they were 20 years ago, just getting started in EVs, and their cash flow will depend on cars for many years to come.
If the problem with being a car company is that they'd have to compete with China, then I have some bad news about being a robot company. China is already farther ahead in both technology and volume of humanoid robots.[0][1][2][3]
It doesn't help that Musk supported a guy who turned around and gutted the incentives that were helping Tesla turn a profit.
Right now they struggle to compete with European car manufacturers, there is no way they can compete with China.
Automotive stocks are subject to the rules of gravity, aka "boring", while tech stocks are not. Automakers operate on low margins and high volume, and must compete on price, reliability or luxury brand status. Most automakers have multiple brands to sell to all market segments.
Tesla's value proposition was that it was going to be an iPod in a world of identikit MP3 players, and charge a premium for it. One brand to rule them all, no pesky dealerships, with futuristic EV tech and a touchscreen dash that made gas-powered, tactile button-laden cars obsolete.
That was twenty years ago. Tesla went from leading the pack to struggling to achieve scale, with its limelight-seeking leader increasingly holding it back. The leader wants headlines for pioneering "cool shit" and pushing hype to pump the stock price. Buyers on the other hand want affordable and timely repairs (impossible with their resistance to third party body shops and unit cost of replacement parts). As a mature company, it is completely un-equipped to compete with the incumbents whose leaders, not by coincidence, are all largely unknown to the public.
> Tesla's far more popular models are the 3 and Y, which accounted for 97% of the company's 1.59 million deliveries last year. The Model 3 now starts at about $37,000, and the Model Y is around $40,000. Tesla debuted more affordable versions of the vehicles late last year.
I’m confused as to what’s not clear from the article for you?
Agreed. I also thought it was a very dumb move until I saw that. That said, 3% but it costs 2.5x as much, maybe people option them higher idk, that could be a 10% revenue hit. But maybe that's worth it for them
Check out videos of Chinese car company factories. They are far more automated and futuristic than Tesla’s. Most of the new ones have almost no humans in them at all. They have great supply chains and partners for everything that is an input into these factories, and they’re often just up the street from the car factories. The costs are rock bottom and the competition between car companies in China is absolutely bananas.
Tesla and musk were living off of monstrous subsidies to the tune of 20B or more
it's very difficult to have a conversation about this, because it would appear that sincere answers to your question will get downvoted. one POV is that, if you accept the bear case from Internet commenters that these guys are incompetent or stupid - blah blah blah, Cybetruck - the existence of their autonomous taxi product is extremely bullish. they managed to pull off something similar to Waymo despite being so much worse at it, yes? I'm not sure they will even need a diverse product line of premium cars, if they can sell an autonomous 3 for the price of a small house. on the flip side, the bear case there is, if they could figure it out, so will a lot of other car companies. and yet, Cruise ceased operations, and Tesla will seemingly pay a manageable amount of blood money for Autopilot and move on.
nobody really can predict the future, so unsurprisingly, "reading various articles about this doesn't make it more clear." but people on the Internet keep getting worked up about it. to me, people do not comprehend the meaning of "high risk, high reward."
Their autonomous taxi program is a joke right now, especially compared to Waymo. Way fewer cities/rides, and they haven't even deployed their cybertaxi thing.
When Tesla started producing cars, everyone wanted what they proposed. Now, no one wants the cybertruck. No one is really asking for humanoid robots. Their self driving is vastly inferior to waymo when it comes to taxies, I can't see them winning that market. Their batteries and solar panels, like their cars, seem to be more or less abandoned.
So, it's pretty easy to see why people are confused and upset. Tesla is discontinuing all the things people like about Tesla, and selling vapourware that no one really wants anyways, instead. It's also not "a difficult conversation."
What seems more likely is that Musk, in his extreme shift to the right, has abandoned the original goal of Tesla: producing sustainable electric vehicles. He's become more and more delusional, with failing like the Boring machine and the Cybertruck starting to pile up. He's alienated his existing customer base by both getting into politics and dropping any pretext of trying to help the environment.
From my point of view, Tesla is a failed company with a leader who has gone off the rails, and a board that refuses to reign him in. Revenues are falling off a cliff outside of US governmental money, and it's betting the whole ship on only two ideas: self driving, which is so far no where close to being where it needs to be, despite the progress, and on yet another fairy tale that is humanoid robots.
The board cannot rein him in because doing so risks having the stock valued as a car company stock and not as a tech company or meme stock. I think they can only fix this after the stock has crashed.
imo their competition for autonomous vehicles doesn’t come from car companies, but from tech companies.
Amazon has a lucrative incentive to automate its supply chain up to and including last mile delivery. Waymo has proven out the tech and could easily partner with Uber or Lyft for the rider experience and reach.
If you’re FedEx, for example, would you rather buy from Amazon or from Tesla? Who is more likely to be a sane and trustworthy partner?
I don't think that Uber or Lyft are going to invest in self-driving taxis. The capital model is completely different: Uber and Lyft are by design capital light, they own nothing more than the software (1), and someone needs to buy all of these self-driving machines and then someone needs to maintain them, whereas their current model doesn't do that- they can't offer that to any tech partner.
The reason that you don't see more Waymo areas has nothing to do with rider pool or experience, it is because their tech requires pre-mapping everything with LiDAR several times- the advantage is that if you know what is static (because it was in all of that LiDAR mapping) then a simple difference algo can tell you everything that is dynamic in the environment. (Also, they are just starting to hit cities with significant precipitation- SFO, LA, ATX, PHX are all pretty dry cities, they are going into ATL, MIA, DC, DEN, etc.)
1: With a lot of suspicion that much of their profit comes from drivers not understanding depreciation of their vehicles, something that the accountants who work for Uber and Lyft will understand very very well.
> they managed to pull off something similar to Waymo despite being so much worse at it, yes?
similar?! what exactly is your definition of similar? tesla and waymo are so far apart that it is difficult to accept any argument that tries to make this comparison. they cannot co-exist in the same sentence unless to explain one’s success against the other’s failures
Just a reminder that Tesla has still not offered driverless robotaxi rides to the public.
At this point, it's entirely because Musk refuses to add LIDAR. If he did they could probably be competing with Waymo in a year.
EVs are becoming commoditized. Tesla doesn’t have the scale ( or experience ) to play that angle.
literally what are the gigafactories for then?
Batteries - lots of uses beyond EVs, but lots of EVs are making use of the batteries they can produce, as well.
you could make the same argument about batteries. Panasonic and other exist.
The benefit of having control is that they can adapt them to their priorities. Similar Apple designing its own chips when there were already viable producers in the market.
They won’t need to rely on others prioritizing their priorities, like low volume, high cost early investments in batteries designed for a market (humanoid robots) that doesn’t exist.
If they then scale them up, they also have the benefit that there is no 3p supplier who can turn around and sell those to a competitor.
Regular car factories with a fancy name.
You should probably keep reading.
Elon for years has said Tesla is not a car company. He’s also said the “factory is the product.” Tesla also has energy divisions and investments, as well as xAI investments now.
Logically given that Model S and X are something like less than 5% of deliveries (and have been for years), if they’re right about Optimus, that capacity will generate far greater revenue.
Do they have enough people to remotely operate that many Optimuses?
They can probably hire enough random dudes in India, especially if AI reduces the need for call center employees.
It will be slightly creepy when the Optimus walks into the bedroom and stares while its owner is ... in the middle of something, but that's a small price to pay.
Plus the Tesla employees in the U.S. will also be able to share the video, so it's a win-win.
Is this a Black Mirror episode yet?
Optimus is complete vapourware. The quoted 1M units a year would be utterly unbelievable from any company, let alone Tesla with their history of over-promising.
Its not that strange; normally manufactures are focused on volume and brand.
So you have the 3 and Y in numbers where they can compete in the mass market price range; and CT and FSD for brand notoriety.
S and Y are not special enough to do anything for the brand, they dont qualify as halo products anymore. Probably still wouldnt be that interesting even if refreshed.
CT is still interesting, it looks different and has some tech inside that seems worthwhile to iterate on.
And unlike traditional brands, tesla has FSD, Optimus, and Musk to do enough to keep the brand itself healthy.
My guess would be they are deciding what they can learn by iterating the CT, and might decide to drop it in a year or two when the roadster takes the halo role.
They will keep trying to improve on volume for 3 and Y.
X sure, but the S? it was the best in the lineup
why not kill the cybertruck instead?
> “If you’re interested in buying a Model S and X, now would be the time to order it.”
I can't tell if this is real and he realizes the traditional luxury brands have beaten him or if he's just using the classic rug store sales tactic.
Is that an international thing? There was a rug store next to where I grew up in Stockholm which had a sale because they were closing the shop from at least the early 90s until ca 2020 during covid when they closed the shop for real. There are also a couple more rug stores doing the same thing, one of them still to this day.
Well, at least Sweden and the US. Kind of amazing.
"Buy the software-dependent product we're not going to support going forward!"
Also, good luck if you ever need replacement parts.
Why is it seen initially so negatively?
There's nothing inherently wrong with a company deciding to stop producing models that are extremely old, have newer comparable models that are more widely available globally and sell multiples more of. So why would you keep those older models?
If anything its a good thing. But its Tesla so nothing they do will be spoken positively of.
> Why is it seen initially so negatively?
Because Tesla is being measured against the benchmarks they set for themselves. It's not a good look with cancelled models, declining sales, and a lot of self-inflicted brand damage.
Musk used to claim Tesla will sell 20 million vehicles per year:
The new goal is to have sold 20 million in total by 2035. That target represents a further decline in sales. And, given that Tesla over-hypes everything, maybe they won't achieve it:
I'm not surprised at the X, but the S has always been the flagship model with all the best features and the top performance. The 3 is a fine mid-sized car but it's very strange to get rid of your flagship model. Those always cater to a small audience anyways.
I guess from my perspective you can't buy the S or the X in Australia, all I see everywhere are the 3 and the Y. So for me its not flagship but I do know that the S was the original popular Tesla and has all of the bells and whistles.
> Why is it seen initially so negatively?
They went from being able to profitably produce a luxury car, to not being able to profitably produce a luxury car, to not being able to produce a luxury car at all. All while becoming uncompetitive in the econobox market, and losing huge chunks of it even before their real competitors arrive in market…
Yeah, in Europe Tesla is not losing to BYD. They are losing to VW and BMV before the Chinese manufacturers have entered the competition for real.
As a car company the expectation is that they develop new car models for consumers. They don’t seem to be doing that either.
They developed the Model 3 and Y, which is partly why they're stopping the S and X?
They completely refreshed the Model Y last year and made a number of updates to the Model 3 including different body word.
Toyota sells a lot of Camrys and Corollas. It is nice that they also make (made?) Supras and 86s.
Also we can have a conversation without tossing the "everyone hates Tesla!" poison down the well immediately.
The difference there is that Supra's and 86's are performance cars, whereas Camry's and Corollas arent. You can't compare a Hatchback to an 86.
The Model S is comparable performance to the Model 3 performance.
My point is that the latest models 3 & Y are more affordable alternatives to the S & X and more widely available globally.
Okay that's my ignorance of Tesla models then, I assumed the more expensive models were also faster.
I guess then it's more like Toyota EOLing Lexus or GM getting rid of Cadillac.
I understand the point that the cheaper models are higher volume. Historically that had not precluded the creation of sports and luxury models for most manufacturers. Are the legacy brands wrong to do this? Currently I doubt their business acumen far less than Elon's.
Having a halo product can be inspiring. A lot of BMW buyers may get a boring old 3 series but they like that the low volume M cars exist, for example.
You are, of course, exactly right but you will nevertheless be downvoted for the same reasons you allude to.
They need more room to make the next stock pump scheme look legit.
I'm sure they already have enough inventory to last a while and demand is probably cratering because of Elon's Twitter posts and the fact that Tesla never refreshes their models.
They've just refreshed their Model 3 and Model Y within the last year or so. With the model Y looking considerably different so I'm not sure where you got that from
I can give you the Model Y but take a look at the rest of the lineup compared to when they were first released. Hell, you're in this very post calling the S/X old.
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>irrational
Oh buddy. I don't think that's the word you want to use here.
No more S3XY lineup of models? I'm surprised Musk was okay with breaking that up.
3YC is the new S3XY.
YC3.
CYR3S, if we're going to add Roadster and Semi, both of which are allegedly still in development.
C3CSY
Elon's $1T tranches are mostly based on market cap, right? Switching from just a carmaker to a "physical AI" company could be all he needs to convince the stock market to ignore Tesla's declining profits and raise the market cap even higher.
he’s done it time and time again and I don’t see him failing this time either.
The market for humanoid robots hasn’t been established like the market for $40,000 personal transport.
Saying that, I wouldn’t be too surprised if robotaxi replaces 90% of taxis and Ubers in the next 5-7 years.
But yea, stepping from sinking raft to the next…
Potentially in a few cities with high cost of living and nice weather, but certainly not worldwide. Not even the best can handle bad weather yet.
I'm almost surprised they didn't end model 3 production too. Benefit would be much smaller since 3 and y are already so similar.
By the same logic it costs less to keep the 3 in production.
> converting Fremont factory lines to make Optimus robots
I’m very bullish on humanoid robots, but this seems absolutely batshit insane to me. These things are no where near ready for full scale production.
If the can walk and randomly fire teargas and bullets into crowds of protesters they could replace half of ICE right now.
Elon Musk says something absolutely insane on the weekly. Almost none of it actually happens.
That’s just nonsense, of course. Almost everything he says happens. It rarely happens on time.
Almost everything he says happens? Thats pretty far from the truth. Isn't Tesla still embroiled in a legal tussle over "full self drive"? What about the $30k model 3? What about the $200/kg to space?
He has very little connection to the truth. He's a hypeman and a conman
There are driverless Teslas roaming Texas giving rides _right now_. It happened. It was late, and there will be some fallout for HW3 compatibility with unsupervised FSD, but it happened.
Tesla still doesn't have full autonomy. They've been lying about it for a decade:
On a scale of “happens” on one end to “doesn’t happen” on the other, he has a few “happens” that Elon fans will try and anchor against the weight of the enormous load down at the “doesn’t happen” end.
A few of the things he says will happen, happen. Many of them happen late.
Most of what he says will happen never happens, but people point to the few things that did happen, but were late, and say, "This too will happen."
I’m a little sad (nostalgic?) about this decision. Model S is a truly historic vehicle.
Tesla's secret weapon will be the dyson sphere. Probably complete within 2.. 3 years maximum.
It seems fairly easy to find figures on how many cars Tesla has produced each quarter but, surprisingly (at least to me), it's harder to find compiled information on (for each quarter):
- Average Selling Price;
- Cars produced vs cars sold;
- How many unsold cars are in inventory. I did find this [1];
- A model breakdown of the above 2.
The reason I'm interested in this because my theory is that:
1. Sales have been shifting from the Model S/X to the Model 3/Y, which reduces average selling price and overall profit. Stopping production is really about the inventory glut;
2. Unsold inventory is going up, particularly for the Cybertruck; and
3. Tesla marketshare is collapsing in many markets due to a combination of brand collapse among the most likely EV buyers and competition from lower-priced alternatives, particularly Chinese EVs in developing markets.
So what exactly is propping up this company at an above $1T market cap?
Nobody here seems to remember that this was always the plan: release expensive cars to bootstrap the company which allows them to release progressively cheaper cars until everyone can afford one.
Not a fanboy, but this seems like it went exactly according to plan.
Nowhere in that plan was "only produce cheap cars." Unless you're aim is to be the budget brand, it's bizarre behaviour not to have a top end flagship model.
Where exactly are those cheaper cars? Still waiting for a 30k model 3 like promised.
Adjusted for inflation, $30k then is around $45k now. Tesla sells a Model 3 for just over $35k.
It doesn't make any sense to hold someone to a promise like that and not adjust it for inflation. I think you can legitimately complain that he didn't meet the timeline he was aiming for.
I think your point is fair, but look at the 2026 Nissan Leaf.
The base is around $28k. This feels like one of the first "affordable" EVs in the USA. It also comes with decent tech without a subscription, and has comparable ranges to Teslas.
Elon got distracted and decided we want humanoid robots.
Buy it used?
Yes. It's interesting to see a consequence of this strategy, which is at least some part of your model 3/Y customers bought it because "it is a Tesla", and being Tesla is premium. If you get rid of the premium, you lose that aura. But maybe the impact is small.
Feels a lot like giving up. I guess this is why there is such a strong change in the Tesla messaging, to Robotaxis and robots. But maybe this is inevitable. The cars being made in China are pretty amazing and I don’t think it is possible for American or European companies to compete.
We outsourced it and it would take us 10 years to retool and rebuild that kind of capability. No one wants to take that kind of investment on.
The narrative from Musk cultists has been "Tesla isn't a car company, it's a bet on $excuse_du_jour" for at least a year and a half.
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Dropping the S and X is going to kill the market for them. Who is going to buy a car that they know is getting discontinued?
Carmakers discontinue models all the time. The support network is still around, and parts will still be produced for a while.
Yeah but most companies have a few dozen models, Tesla has 4.
Given the product splits, Model S and X served no further purpose besides taking up production capacity. If that unlocked capacity is used for more Model 3/Y builds or other product lines, then that would be a net positive for the company as opposed to continuing on with S/X for the sake of having product range.
Including Cybertruck, it's just 2.75% of sales
Q4 sales:
Model 3 & Model Y: 406,585 deliveries
All Other Models (S/X/Cybertruck): 11,642 deliveries
It's not like they aren't going to support any new purchases.
S launched in 2012.
X launched in 2016.
Both launched with slow rollouts.
Meanwhile, the average car in use today is 13 years old and getting older. (I currently drive a 22 year old car)
It definitely turns me off buying a used model S to know it's being discontinued. And if I extrapolate that to the 3/Y, a new purchase.
Given my desire for a midsize family sedan, it makes it feel like BMW i4 or Porsche Taycan just won me over in the future.
Tesla has no moat - but one thing I will give to Elon is his incredible strategy in building Tesla
1. Build sports car
2. Use that money to build an affordable car
3. Use that money to build an even more affordable car
4. While doing above, also provide zero emission electric power generation
options
he got distracted by side-missions, his personal shitty side
however if you separate the ideas from the person you can see how such a simple strategy was executed successfully
The thing is it’s hard to stop at 4.
5. Peace out from Tesla for a while to pivot hard into far-right politics, using outsized power and influence to wage culture wars, alienate core customers, and inject volatility into a brand that was built on trust, optimism, and engineering credibility.
6. Unveil Optimus as the next grand pillar of the vision, not as a shipping product but as a perpetual demo, a future-shaped distraction that soaks up attention while core execution, margins, and credibility quietly erode.
it’s not a difficult strategy to come up with, tbh. tech companies do this sort of thing all the time.
The next shoe to drop will be shifting Model Y production from Fremont to Austin. Fremont will make Model 3s. Austin will make Model Ys and Robotaxis/2s. Cybertruck will be canceled. None of the Tesla plants will be making robots at any scale for many years.
Agreed, let alone 1M units a year!
Yeah I don't buy this announcement. Converting their huge Fremont facility to just making humanoid robots? Do they have some large buyer or something? I'm skeptical.
they have a large buyer - all of the silly people investing money in the company
This is sad in that I was serious about finally getting one in two to three years (We have two Model 3 LRs already), but is fantastic in that no other car interests me and I now don't have this hyper materialistic goal distracting me.
If Tesla completely exits automotive and decides to license their FSD tech (or someone else catches up), then I'll probably just get whatever the equivalent of a Bolt is then with that and premium sound.
Tesla is a meme stock in a similar manner to GME. You cannot bet against them even if they have incredibly unsure future prospectives because there are too many believers who will buy any dips.
That might be a little extreme. Tesla is making electric cars and robots. These are very much things of the future.
GameStop is buying and selling used games, which is becoming impossible as consoles keep pushing for digital games.
GameStop requires a major shift in their business model to stay relevant, while Tesla just needs to hope the public doesn’t reject the idea of electrics cars out of stubbornness or politics.
While there is a lot of hype baked into both stocks, it seems like hype with Tesla is founded in more reality than the GameStop hype.
Tesla's sales are standing still in a growing market. Are they GameStop? Maybe not, but they still require a major shift or their competitors will leave them behind in the dirt.
I am confused about what Tesla is doing. They have effectively two automobile products now with one failed product (cybertruck). reading various articles about this doesn't make it more clear. Do they not want to be a car company?
The problem with being a car company is that they'd have to compete with China. It's possible, but they'd have to make additional capital investments to keep up. They've just wasted a ton of money on a failed Musk vanity project (Cybertruck) and squandered a ton of goodwill in their home market via the DOGE fiasco. Cash flow is not what it once was, and if they're going to make a big capital investment, they're probably right in looking at robots. But that strategy puts them back where they were 20 years ago, just getting started in EVs, and their cash flow will depend on cars for many years to come.
If the problem with being a car company is that they'd have to compete with China, then I have some bad news about being a robot company. China is already farther ahead in both technology and volume of humanoid robots.[0][1][2][3]
[0] https://www.cnbc.com/2026/01/28/cnbc-china-connection-newsle...
[1]https://www.unitree.com/g1
[2] https://interestingengineering.com/ai-robotics/limx-humanoid...
[3] https://www.bgr.com/2083491/china-agibot-humanoid-robot-us-c...
It doesn't help that Musk supported a guy who turned around and gutted the incentives that were helping Tesla turn a profit.
Right now they struggle to compete with European car manufacturers, there is no way they can compete with China.
Automotive stocks are subject to the rules of gravity, aka "boring", while tech stocks are not. Automakers operate on low margins and high volume, and must compete on price, reliability or luxury brand status. Most automakers have multiple brands to sell to all market segments.
Tesla's value proposition was that it was going to be an iPod in a world of identikit MP3 players, and charge a premium for it. One brand to rule them all, no pesky dealerships, with futuristic EV tech and a touchscreen dash that made gas-powered, tactile button-laden cars obsolete.
That was twenty years ago. Tesla went from leading the pack to struggling to achieve scale, with its limelight-seeking leader increasingly holding it back. The leader wants headlines for pioneering "cool shit" and pushing hype to pump the stock price. Buyers on the other hand want affordable and timely repairs (impossible with their resistance to third party body shops and unit cost of replacement parts). As a mature company, it is completely un-equipped to compete with the incumbents whose leaders, not by coincidence, are all largely unknown to the public.
> Tesla's far more popular models are the 3 and Y, which accounted for 97% of the company's 1.59 million deliveries last year. The Model 3 now starts at about $37,000, and the Model Y is around $40,000. Tesla debuted more affordable versions of the vehicles late last year.
I’m confused as to what’s not clear from the article for you?
Agreed. I also thought it was a very dumb move until I saw that. That said, 3% but it costs 2.5x as much, maybe people option them higher idk, that could be a 10% revenue hit. But maybe that's worth it for them
Check out videos of Chinese car company factories. They are far more automated and futuristic than Tesla’s. Most of the new ones have almost no humans in them at all. They have great supply chains and partners for everything that is an input into these factories, and they’re often just up the street from the car factories. The costs are rock bottom and the competition between car companies in China is absolutely bananas.
Tesla and musk were living off of monstrous subsidies to the tune of 20B or more
it's very difficult to have a conversation about this, because it would appear that sincere answers to your question will get downvoted. one POV is that, if you accept the bear case from Internet commenters that these guys are incompetent or stupid - blah blah blah, Cybetruck - the existence of their autonomous taxi product is extremely bullish. they managed to pull off something similar to Waymo despite being so much worse at it, yes? I'm not sure they will even need a diverse product line of premium cars, if they can sell an autonomous 3 for the price of a small house. on the flip side, the bear case there is, if they could figure it out, so will a lot of other car companies. and yet, Cruise ceased operations, and Tesla will seemingly pay a manageable amount of blood money for Autopilot and move on.
nobody really can predict the future, so unsurprisingly, "reading various articles about this doesn't make it more clear." but people on the Internet keep getting worked up about it. to me, people do not comprehend the meaning of "high risk, high reward."
Their autonomous taxi program is a joke right now, especially compared to Waymo. Way fewer cities/rides, and they haven't even deployed their cybertaxi thing.
When Tesla started producing cars, everyone wanted what they proposed. Now, no one wants the cybertruck. No one is really asking for humanoid robots. Their self driving is vastly inferior to waymo when it comes to taxies, I can't see them winning that market. Their batteries and solar panels, like their cars, seem to be more or less abandoned.
So, it's pretty easy to see why people are confused and upset. Tesla is discontinuing all the things people like about Tesla, and selling vapourware that no one really wants anyways, instead. It's also not "a difficult conversation."
What seems more likely is that Musk, in his extreme shift to the right, has abandoned the original goal of Tesla: producing sustainable electric vehicles. He's become more and more delusional, with failing like the Boring machine and the Cybertruck starting to pile up. He's alienated his existing customer base by both getting into politics and dropping any pretext of trying to help the environment.
From my point of view, Tesla is a failed company with a leader who has gone off the rails, and a board that refuses to reign him in. Revenues are falling off a cliff outside of US governmental money, and it's betting the whole ship on only two ideas: self driving, which is so far no where close to being where it needs to be, despite the progress, and on yet another fairy tale that is humanoid robots.
The board cannot rein him in because doing so risks having the stock valued as a car company stock and not as a tech company or meme stock. I think they can only fix this after the stock has crashed.
imo their competition for autonomous vehicles doesn’t come from car companies, but from tech companies.
Amazon has a lucrative incentive to automate its supply chain up to and including last mile delivery. Waymo has proven out the tech and could easily partner with Uber or Lyft for the rider experience and reach.
If you’re FedEx, for example, would you rather buy from Amazon or from Tesla? Who is more likely to be a sane and trustworthy partner?
I don't think that Uber or Lyft are going to invest in self-driving taxis. The capital model is completely different: Uber and Lyft are by design capital light, they own nothing more than the software (1), and someone needs to buy all of these self-driving machines and then someone needs to maintain them, whereas their current model doesn't do that- they can't offer that to any tech partner.
The reason that you don't see more Waymo areas has nothing to do with rider pool or experience, it is because their tech requires pre-mapping everything with LiDAR several times- the advantage is that if you know what is static (because it was in all of that LiDAR mapping) then a simple difference algo can tell you everything that is dynamic in the environment. (Also, they are just starting to hit cities with significant precipitation- SFO, LA, ATX, PHX are all pretty dry cities, they are going into ATL, MIA, DC, DEN, etc.)
1: With a lot of suspicion that much of their profit comes from drivers not understanding depreciation of their vehicles, something that the accountants who work for Uber and Lyft will understand very very well.
> they managed to pull off something similar to Waymo despite being so much worse at it, yes?
similar?! what exactly is your definition of similar? tesla and waymo are so far apart that it is difficult to accept any argument that tries to make this comparison. they cannot co-exist in the same sentence unless to explain one’s success against the other’s failures
Just a reminder that Tesla has still not offered driverless robotaxi rides to the public.
At this point, it's entirely because Musk refuses to add LIDAR. If he did they could probably be competing with Waymo in a year.
EVs are becoming commoditized. Tesla doesn’t have the scale ( or experience ) to play that angle.
literally what are the gigafactories for then?
Batteries - lots of uses beyond EVs, but lots of EVs are making use of the batteries they can produce, as well.
you could make the same argument about batteries. Panasonic and other exist.
The benefit of having control is that they can adapt them to their priorities. Similar Apple designing its own chips when there were already viable producers in the market.
They won’t need to rely on others prioritizing their priorities, like low volume, high cost early investments in batteries designed for a market (humanoid robots) that doesn’t exist.
If they then scale them up, they also have the benefit that there is no 3p supplier who can turn around and sell those to a competitor.
Regular car factories with a fancy name.
You should probably keep reading.
Elon for years has said Tesla is not a car company. He’s also said the “factory is the product.” Tesla also has energy divisions and investments, as well as xAI investments now.
Logically given that Model S and X are something like less than 5% of deliveries (and have been for years), if they’re right about Optimus, that capacity will generate far greater revenue.
Do they have enough people to remotely operate that many Optimuses?
They can probably hire enough random dudes in India, especially if AI reduces the need for call center employees.
It will be slightly creepy when the Optimus walks into the bedroom and stares while its owner is ... in the middle of something, but that's a small price to pay.
Plus the Tesla employees in the U.S. will also be able to share the video, so it's a win-win.
Is this a Black Mirror episode yet?
Optimus is complete vapourware. The quoted 1M units a year would be utterly unbelievable from any company, let alone Tesla with their history of over-promising.
Its not that strange; normally manufactures are focused on volume and brand. So you have the 3 and Y in numbers where they can compete in the mass market price range; and CT and FSD for brand notoriety.
S and Y are not special enough to do anything for the brand, they dont qualify as halo products anymore. Probably still wouldnt be that interesting even if refreshed.
CT is still interesting, it looks different and has some tech inside that seems worthwhile to iterate on.
And unlike traditional brands, tesla has FSD, Optimus, and Musk to do enough to keep the brand itself healthy.
My guess would be they are deciding what they can learn by iterating the CT, and might decide to drop it in a year or two when the roadster takes the halo role.
They will keep trying to improve on volume for 3 and Y.
X sure, but the S? it was the best in the lineup
why not kill the cybertruck instead?
> “If you’re interested in buying a Model S and X, now would be the time to order it.”
I can't tell if this is real and he realizes the traditional luxury brands have beaten him or if he's just using the classic rug store sales tactic.
Is that an international thing? There was a rug store next to where I grew up in Stockholm which had a sale because they were closing the shop from at least the early 90s until ca 2020 during covid when they closed the shop for real. There are also a couple more rug stores doing the same thing, one of them still to this day.
Well, at least Sweden and the US. Kind of amazing.
"Buy the software-dependent product we're not going to support going forward!"
Also, good luck if you ever need replacement parts.
Why is it seen initially so negatively?
There's nothing inherently wrong with a company deciding to stop producing models that are extremely old, have newer comparable models that are more widely available globally and sell multiples more of. So why would you keep those older models?
If anything its a good thing. But its Tesla so nothing they do will be spoken positively of.
> Why is it seen initially so negatively?
Because Tesla is being measured against the benchmarks they set for themselves. It's not a good look with cancelled models, declining sales, and a lot of self-inflicted brand damage.
Musk used to claim Tesla will sell 20 million vehicles per year:
https://www.reuters.com/business/autos-transportation/tesla-...
The new goal is to have sold 20 million in total by 2035. That target represents a further decline in sales. And, given that Tesla over-hypes everything, maybe they won't achieve it:
https://www.nytimes.com/2025/09/05/business/elon-musk-tesla-...
I'm not surprised at the X, but the S has always been the flagship model with all the best features and the top performance. The 3 is a fine mid-sized car but it's very strange to get rid of your flagship model. Those always cater to a small audience anyways.
I guess from my perspective you can't buy the S or the X in Australia, all I see everywhere are the 3 and the Y. So for me its not flagship but I do know that the S was the original popular Tesla and has all of the bells and whistles.
> Why is it seen initially so negatively?
They went from being able to profitably produce a luxury car, to not being able to profitably produce a luxury car, to not being able to produce a luxury car at all. All while becoming uncompetitive in the econobox market, and losing huge chunks of it even before their real competitors arrive in market…
Yeah, in Europe Tesla is not losing to BYD. They are losing to VW and BMV before the Chinese manufacturers have entered the competition for real.
As a car company the expectation is that they develop new car models for consumers. They don’t seem to be doing that either.
They developed the Model 3 and Y, which is partly why they're stopping the S and X?
They completely refreshed the Model Y last year and made a number of updates to the Model 3 including different body word.
Toyota sells a lot of Camrys and Corollas. It is nice that they also make (made?) Supras and 86s.
Also we can have a conversation without tossing the "everyone hates Tesla!" poison down the well immediately.
The difference there is that Supra's and 86's are performance cars, whereas Camry's and Corollas arent. You can't compare a Hatchback to an 86.
The Model S is comparable performance to the Model 3 performance.
My point is that the latest models 3 & Y are more affordable alternatives to the S & X and more widely available globally.
Okay that's my ignorance of Tesla models then, I assumed the more expensive models were also faster.
I guess then it's more like Toyota EOLing Lexus or GM getting rid of Cadillac.
I understand the point that the cheaper models are higher volume. Historically that had not precluded the creation of sports and luxury models for most manufacturers. Are the legacy brands wrong to do this? Currently I doubt their business acumen far less than Elon's.
Having a halo product can be inspiring. A lot of BMW buyers may get a boring old 3 series but they like that the low volume M cars exist, for example.
You are, of course, exactly right but you will nevertheless be downvoted for the same reasons you allude to.
They need more room to make the next stock pump scheme look legit.
I'm sure they already have enough inventory to last a while and demand is probably cratering because of Elon's Twitter posts and the fact that Tesla never refreshes their models.
They've just refreshed their Model 3 and Model Y within the last year or so. With the model Y looking considerably different so I'm not sure where you got that from
I can give you the Model Y but take a look at the rest of the lineup compared to when they were first released. Hell, you're in this very post calling the S/X old.
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>irrational
Oh buddy. I don't think that's the word you want to use here.
No more S3XY lineup of models? I'm surprised Musk was okay with breaking that up.
3YC is the new S3XY.
YC3.
CYR3S, if we're going to add Roadster and Semi, both of which are allegedly still in development.
C3CSY
Elon's $1T tranches are mostly based on market cap, right? Switching from just a carmaker to a "physical AI" company could be all he needs to convince the stock market to ignore Tesla's declining profits and raise the market cap even higher.
he’s done it time and time again and I don’t see him failing this time either.
The market for humanoid robots hasn’t been established like the market for $40,000 personal transport.
Saying that, I wouldn’t be too surprised if robotaxi replaces 90% of taxis and Ubers in the next 5-7 years.
But yea, stepping from sinking raft to the next…
Potentially in a few cities with high cost of living and nice weather, but certainly not worldwide. Not even the best can handle bad weather yet.
I'm almost surprised they didn't end model 3 production too. Benefit would be much smaller since 3 and y are already so similar.
By the same logic it costs less to keep the 3 in production.
> converting Fremont factory lines to make Optimus robots
I’m very bullish on humanoid robots, but this seems absolutely batshit insane to me. These things are no where near ready for full scale production.
If the can walk and randomly fire teargas and bullets into crowds of protesters they could replace half of ICE right now.
Elon Musk says something absolutely insane on the weekly. Almost none of it actually happens.
That’s just nonsense, of course. Almost everything he says happens. It rarely happens on time.
Almost everything he says happens? Thats pretty far from the truth. Isn't Tesla still embroiled in a legal tussle over "full self drive"? What about the $30k model 3? What about the $200/kg to space?
He has very little connection to the truth. He's a hypeman and a conman
There are driverless Teslas roaming Texas giving rides _right now_. It happened. It was late, and there will be some fallout for HW3 compatibility with unsupervised FSD, but it happened.
Tesla still doesn't have full autonomy. They've been lying about it for a decade:
https://en.wikipedia.org/wiki/List_of_predictions_for_autono...
https://electrek.co/2026/01/28/teslas-unsupervised-robotaxis...
https://electrek.co/2026/01/28/tesla-is-still-trying-to-dece...
On a scale of “happens” on one end to “doesn’t happen” on the other, he has a few “happens” that Elon fans will try and anchor against the weight of the enormous load down at the “doesn’t happen” end.
A few of the things he says will happen, happen. Many of them happen late.
Most of what he says will happen never happens, but people point to the few things that did happen, but were late, and say, "This too will happen."
I’m a little sad (nostalgic?) about this decision. Model S is a truly historic vehicle.
Tesla's secret weapon will be the dyson sphere. Probably complete within 2.. 3 years maximum.
It seems fairly easy to find figures on how many cars Tesla has produced each quarter but, surprisingly (at least to me), it's harder to find compiled information on (for each quarter):
- Average Selling Price;
- Cars produced vs cars sold;
- How many unsold cars are in inventory. I did find this [1];
- A model breakdown of the above 2.
The reason I'm interested in this because my theory is that:
1. Sales have been shifting from the Model S/X to the Model 3/Y, which reduces average selling price and overall profit. Stopping production is really about the inventory glut;
2. Unsold inventory is going up, particularly for the Cybertruck; and
3. Tesla marketshare is collapsing in many markets due to a combination of brand collapse among the most likely EV buyers and competition from lower-priced alternatives, particularly Chinese EVs in developing markets.
So what exactly is propping up this company at an above $1T market cap?
[1]: https://electrek.co/2025/06/17/tesla-tsla-inventory-overflow...
While this isn’t sale price data, it should be pretty close, and the trends should be clear:
https://docs.google.com/spreadsheets/u/0/d/1F5IQOynIawoXiJPV...
Nobody here seems to remember that this was always the plan: release expensive cars to bootstrap the company which allows them to release progressively cheaper cars until everyone can afford one.
Not a fanboy, but this seems like it went exactly according to plan.
Nowhere in that plan was "only produce cheap cars." Unless you're aim is to be the budget brand, it's bizarre behaviour not to have a top end flagship model.
Where exactly are those cheaper cars? Still waiting for a 30k model 3 like promised.
You already have it. Musk's earliest promise of a $30k price point appears to be an interview in September 2009: https://www.wbur.org/onpoint/2009/09/25/teslas-elon-musk-on-...
Adjusted for inflation, $30k then is around $45k now. Tesla sells a Model 3 for just over $35k.
It doesn't make any sense to hold someone to a promise like that and not adjust it for inflation. I think you can legitimately complain that he didn't meet the timeline he was aiming for.
I think your point is fair, but look at the 2026 Nissan Leaf.
The base is around $28k. This feels like one of the first "affordable" EVs in the USA. It also comes with decent tech without a subscription, and has comparable ranges to Teslas.
https://www.caranddriver.com/nissan/leaf
Elon got distracted and decided we want humanoid robots.
Buy it used?
Yes. It's interesting to see a consequence of this strategy, which is at least some part of your model 3/Y customers bought it because "it is a Tesla", and being Tesla is premium. If you get rid of the premium, you lose that aura. But maybe the impact is small.
Feels a lot like giving up. I guess this is why there is such a strong change in the Tesla messaging, to Robotaxis and robots. But maybe this is inevitable. The cars being made in China are pretty amazing and I don’t think it is possible for American or European companies to compete.
We outsourced it and it would take us 10 years to retool and rebuild that kind of capability. No one wants to take that kind of investment on.
The narrative from Musk cultists has been "Tesla isn't a car company, it's a bet on $excuse_du_jour" for at least a year and a half.
Dropping the S and X is going to kill the market for them. Who is going to buy a car that they know is getting discontinued?
Carmakers discontinue models all the time. The support network is still around, and parts will still be produced for a while.
Yeah but most companies have a few dozen models, Tesla has 4.
Given the product splits, Model S and X served no further purpose besides taking up production capacity. If that unlocked capacity is used for more Model 3/Y builds or other product lines, then that would be a net positive for the company as opposed to continuing on with S/X for the sake of having product range.
Including Cybertruck, it's just 2.75% of sales
Q4 sales: Model 3 & Model Y: 406,585 deliveries All Other Models (S/X/Cybertruck): 11,642 deliveries
It's not like they aren't going to support any new purchases.
S launched in 2012.
X launched in 2016.
Both launched with slow rollouts.
Meanwhile, the average car in use today is 13 years old and getting older. (I currently drive a 22 year old car)
It definitely turns me off buying a used model S to know it's being discontinued. And if I extrapolate that to the 3/Y, a new purchase.
Given my desire for a midsize family sedan, it makes it feel like BMW i4 or Porsche Taycan just won me over in the future.
Tesla has no moat - but one thing I will give to Elon is his incredible strategy in building Tesla
1. Build sports car
2. Use that money to build an affordable car
3. Use that money to build an even more affordable car
4. While doing above, also provide zero emission electric power generation options
he got distracted by side-missions, his personal shitty side
however if you separate the ideas from the person you can see how such a simple strategy was executed successfully
The thing is it’s hard to stop at 4.
5. Peace out from Tesla for a while to pivot hard into far-right politics, using outsized power and influence to wage culture wars, alienate core customers, and inject volatility into a brand that was built on trust, optimism, and engineering credibility.
6. Unveil Optimus as the next grand pillar of the vision, not as a shipping product but as a perpetual demo, a future-shaped distraction that soaks up attention while core execution, margins, and credibility quietly erode.
it’s not a difficult strategy to come up with, tbh. tech companies do this sort of thing all the time.