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The Car That Watches You Back: The Advertising Infrastructure of Modern Cars

This one issue, privacy, has stopped me from buying a new car. It is stopping me from even buying a used one since it is hard to figure out how far back you need to go to be rid of these things. Screaming at the wind though isn't helping. We need actual real options. I will buy something that it privacy aware. This is YC. Someone, build the startup that sells that and you have my money.

2 hours agojmward01

Motorbikes are available without any of this tech, if you want something made this year without the need to remove any components.

Sure, there's an elevated risk of death, but you've got to balance that against the fact bike go vroom vroom.

28 minutes agomichaelt

I bought a 2024 RAV4 Hybrid and

1) physically removed the modem (the "DCM") and

2) disconnected the GPS antenna from the head unit

Took a little research but was still an approachable project

39 minutes agoarkadiyt

What still functions and what broke?

36 minutes agoduskdozer

When I removed the DCM the in-car microphone stopped working, but I bought one of these to get it working again: https://www.autoharnesshouse.com/store/AHH-DCM77.

Also even with no modem, if you use CarPlay on your phone _via Bluetooth_ then the car will just use your phone's internet connection, so I only use CarPlay via a wired USB connection.

Aside from that the car works great, everything is 100% functional. I suppose I don't get OTA updates, which I'm fine with.

32 minutes agoarkadiyt

Wow, that is evil that they steal your data to send telemetry back via carplay. I always assumed that was possible so I have never actually hooked my phone up to a car but it really saddens me that it actually happens. There is 0 requirement for my phone to pass along raw internet access to the car in my opinion.

29 minutes agojmward01

Still driving my 2014 Golf mk7. No ads, physical buttons, adaptive cruise, frontal collision avoidance, great reliability. Not planning an upgrade any time soon.

42 minutes ago2III7

Slate maybe?

2 hours agoCalRobert

So far I have seen slate position itself as stripped down, but the thing I haven't seen is that they will be privacy aware. These are two totally different things. I want a simple but functional vehicle which does mean a comfortable vehicle that has reasonable features, but the honest truth is most features I don't want are purely because I want to be privacy aware. I don't want built in maps because I know they will connect and sell my location. I don't want and 'on-star' like feature because I know (for a fact with on-star) they will sell my data to insurance companies (actual harm to me will happen in other words). I don't want anything connectable to an app because I know that means their servers are constantly in control of my vehicle. I have 0 trust so I want a vehicle with one critical feature: no sim. If you can build a car without a sim I will buy it. If it has a sim I will avoid it until I have no actual other choice.

an hour agojmward01

What you described sounds to me like slate. It doesn't have maps or a sim. It doesn't even have a digital dashboard at all[0].

I barely looked it up so I'm no expert, but that's what I'm interpreting from their site.

[0] https://www.slate.auto/en/faq

16 minutes agoeks391

I can't speak for other makes/models/years with certainty, but my 2024 Ford Maverick has a "Telemetry Control Unit" that is easily accessible through a hatch by the front passenger seat. Unplugging it disables all communication with Ford servers and I can confirm the app no longer works.

The infotainment center also has no built-in maps as it relies on Android Auto/Apple CarPlay for everything except climate control and the AM/FM radio.

37 minutes agoroarcher

[dead]

an hour agogriffoa

Solution: Get a modern car but simply build a Faraday cage around it, like those anti-drone "cope cages" you see on Russian tanks.

an hour agoeveryone

It would be a great idea for a website to sell the latest versions of cars, used or new without the enshitification.

Maybe it’s not a huge market but I bet there is some market still for a quality experience.

17 minutes agoLio

The transition started with drive-by-wire and the CAN bus, but the moment they added cellular modems, the dashboard became a platform. Automakers are currently running the exact same programmatic targeting logic as web publishers and in-store retail networks. The only difference is they conveniently left out all the consent infrastructure we forced onto the web.

Tried to look at the actual ad-tech and architecture driving this rather than just doing another "touchscreens are bad" rant.

5 hours agocadito

[delayed]

2 minutes agogib444

Cybercab has electric brakes.

an hour agodzhiurgis

The newest car I own is 14 years old, and the next one I buy will have a carburetor.

And you better believe I will ride around on a fucking HORSE before I put up with ads on my dashboard. Screw that noise.

2 hours agoincoren3

Its small, but there remains the hope that progressive enshittification of cars might convince a few people not to own one. Cities with useful public transport infrastructure already see a trend of young people not owning a car, which is good.

10 minutes agolynx97

What are the options for cars that don't track you? For example, new cars that don't include tracking, cars old enough to not have it, cars that can be modified (e.g., parts disconnected, software updated) to stop it, etc.

3 hours agommooss

It's easy for me to say because I don't mind old cars, but you really don't have to go that old to find something without ad-tech or tracking. You can have a completely acceptable experience in say a 2015 Toyota Camry or Crown or whatever equivalent you get in your country, with lane assist and excellent safety, but no phoning home.

The answer really depends on how much you don't want to be tracked, is it a big concern worth a lot of effort and compromise, or do you just kinda wish it wasn't happening?

If the former, there are plenty of vehicles to choose from the relatively recent past. I haven't looked into it but I imagine a lot of cars could have their phoning home disabled too, and it'd be surprising if all of these cars will be paying for an internet connection/SIM for decades to come so eventually the modern ones will fall off the net anyway.

2 hours agoehnto

Great question. It feels like there's no real options here except buying older cars. Mozilla did a review and every brand they looked at flunked

https://www.mozillafoundation.org/en/blog/privacy-nightmare-...

The "least creepy" were Renault and Dacia and the "most creepy" were Nissan and Buick.

Apparently there's tools like Privacy4Cars that could help you delete your car. Based on their website, it seems their primary customer is enterprise

https://privacy4cars.com/

3 hours agoculi

This Mozilla report is low quality and treats legal boilerplate as proof of them spying. It says a car is snooping on you via its microphone even if that microphone is purely used for support Bluetooth calls.

3 hours agocharcircuit

Then as a minimum the report should act to encourage car manufacturers to use less boilerplate and be more specific in their terms.

This “we reserve the right to do everything” bullshit has got to go.

9 minutes agoLio

A 90s Camry, Corolla, or Civic seems to have become the peak minimalist car. Shame we will never likely see an EV equivalent focused on utility and cost efficiency without all the bloat. I don’t think there is a good option sadly, any ICE car will eventually just become unmaintainable, and I can’t see a path to EVs that are just cars and don’t come with all this tracking.. hope to be proved wrong..

3 hours agolayoric

https://slate.auto

3 hours agomanyatoms

I'm pretty curious what Slate's telematics/privacy story will be like. No way to tell until they start shipping, I guess. It's pretty cheap to add a cell modem, so I don't think it's safe to assume that a "bare bones" car necessarily won't have spyware.

3 hours agowiml

I haven't heard about slate till just now, but based on their specs, it doesn't seem like they are capable of collecting or selling data. The dashboard is your personal tablet or phone. It literally seems to just be a battery, motor, chassis, and trunk, with climate control and required safety features

21 minutes agoeks391

Isn't it Bezos? In which case I have little faith it won't be like the rest.

an hour agoduskdozer

In the UK, any car that used a 3G modem is fine now: we have no 3G networks here any more.

2 hours agoItsBob

Yeah I think about 2016 or 2017 is as late as you should go.

8 minutes agoLio

The one with a fuse on the modem circuit, no?

2 hours agounethical_ban

I’m hoping the new Slate electric cars don’t have this.

2 hours agoteh_infallible

I guess just stick to cars from mid 2000's and older.

There is another issue with newer cars too, They have extremely loose piston rings, after X thousand miles they burn as much oil as a 2 stroke.

https://youtu.be/Ft12aZffCEg?si=uYlRABoqweTOKaoi

2 hours agoeveryone

replacing the antenna with a 50-ohm resistor works very well. The car thinks it is out of cell reception and continues to work. No manufacturer would dare have their cars stop working merely due to it being in Montana (indistinguishable from having no cell antenna/reception).

2 hours agodmitrygr

Awful writing. Cant stand that LLM generated drivel. Ruins it for me.

On the topic however I do wish there was a fully disconnected modern car. Maybe a Corolla with base trim has no starlink?

4 hours agoVladVladikoff

I know you can yank the modem out of a SuperDuty. Say what you will about them, they're work-oriented despite the luxury packages available and don't force you into being treated like the product -- Ford will track your location if you don't pull the modem, but at least it isn't necessary for the ICU and it doesn't nag you about the anything being disconnected. Fuel prices and gas economy are another issue...

(You may be able to do this with other Ford models)

3 hours agohelterskelter

Sorry, I meant ECU not ICU.

2 hours agohelterskelter

Motorcycles are the last refuge of vehicle privacy. No (japanese) sportbike manufacturer would dare track customer activity. They really do not want to know how thier customers use thier products.

3 hours agosandworm101

Plausible deniability

3 hours agokQq9oHeAz6wLLS

$60k min, 80+month loans, Insurance++, and you are still the product. So much for the freedom of the open road.

4 hours agodownrightmike

I do love my electric cargo bike…

2 hours agoCalRobert

At least Tesla is doing something right with direct sales and no suffering through a dealership just adding on cost.

an hour agoyouniverse

a fully disconnected car that does not report back to its mother ship. does. not. exist. only other option is to buy a car old enough that does not have it. also if you didn't bring this up most north americans would be blissfully unaware, as long as the car has a good cup holder.

2 hours agodackdel

'course it does .. any custom build shop will leave such things out on request, a great many don't even add in remote networking to begin with.

eg: https://www.okaaustralia.com/

2 hours agodefrost

that's illegal in the EU, the car is mandated to be able to call 112 automatically, therefore it must have a cellphone in it

2 hours agotardedmeme

This is the one feature I'd actually like to have. It's a shame the adnet has to abuse everything.

38 minutes agoduskdozer

I swear I didn't know the antennae of the tracker ~~safety~~ device was wrapped in aluminum all this time!

an hour agohollow-moe

This can be a completely independent unit. In fact, with all the safety-related certifications I bet that's even the easiest and cheapest way to do it!

an hour agocrote

Custom builds are exempt from this requirement.

an hour agogambiting

An interesting late stage capitalism ad hack I’ve seen in cars : OTA digital radio transmits track metadata like artist, title, and album artwork. I’ve seen some stations transmit tiny square ads in place of album artwork, even while the song is playing.