If I find myself in a jury panel for someone who took a hammer to these, I already know im voting not guilty, and recommending they get keys to the city.
[dead]
> And they sure are effective—it’s very difficult to walk by a billboard that appears to be popping out of the wall without being captivated by it.
This isn't really how they work, in my experience. In reality, people on the street who are interested in seeing the billboard attempt to gather at a single vantage point where the illusion works. If you stand anywhere else on the sidewalk, the illusion breaks, and the image becomes stretched and distorted.
My guess is that the trucks in question exploit the fact that when I'm driving behind one of them, I'm stuck at that single vantage point where the illusion works.
They are bog standard 2D flat panels with 3d scenes on them to anyone wondering how they can possibly work.
The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).
To be fair, the companies that install these often choose locations where large amounts of people are exiting or encountering the billboard at the intended angle.
The trick also works much better if it's a surprise (your brain doesn't have time to overanalyze) and in a position that is at a sharp angle.
So, exiting a train station, for example.
The animators and designers also perform a lot of tricks (such as parallax tricks and cinematic framing) to really sell it. For example https://www.youtube.com/shorts/-YKfFEL1vjg
> Invidis quotes CEO Jonnathan Trilleras. “With a super-fine pixel pitch, a high refresh rate, and a curved-screen design, we create a much wider viewing angle that makes anamorphic content look indistinguishable from reality.”
Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.
Ignoring whether the 3D effect is good or not, moving video on a moving billboard in moving traffic is a terrible idea which should be banned.
In Asia these things have been around for decades -both for regular advertising but also for political advertising. That said, I would not be against banning them stateside. We already have too many ads.
The real question is, how long before the driver of one of these trucks is itself distracted and causes an accident.
Black Mirror's Waldo anyone?
> Appearing as Waldo via video screens on the side of a van, Jamie goads Monroe into confrontation as he campaigns [for political office].
What could a movement to directly punish advertisers look like? Ones who pass a certain threshold of ruining the venue they're sponsoring or generally worsen a community, online or off. Why do they get a pass, no matter how far they encroach on ruining environments and institutions?
When lawful jerks become enough of a problem a common approach is to outlaw the worst of their jerk-y behavior. The state is set up to collect and investigate complaints, issue sometimes-escalating fines, hear appeals, etc., all on behalf of we the people, so that another organization doesn't have to manage doling out "punishment".
For example, my state doesn't have billboards, because they're illegal here and that law is well-enforced. That's a method of "punishing advertisers" who would go too far toward ruining our views.
I'm not sure what a legal, non-governmental solution would look like. Consumer boycotts can work, but are hard to organize and sustain. Egging their offices? Tar and feathers? Oh, wait, I said legal...
I imagine that a thrown scooter would do the trick
The crash lawsuit writes itself
It will go away once someone hacks it and shows inappropriate content.
Goatse to the rescue! I'm sure someone can AI generate a 3d version
Better yet, project an image of the road ahead, Wile E. Coyote-style, and watch Teslas run into it.
I was under the impression that it was illegal to have any kind of light emitting signage on a moving vehicle. Does this vary by jurisdiction?
For trucks, it varies by the trip. There is county/locality, state and federal jurisdiction.
Operators are adept at gaming the system. From Chinatown busses that use sequences of shell companies, to operators who operate out of friendly locales in a limited radius.
Everything to do with cars varies by jurisdiction..
Difficult to work out what the law is for side visible displays is in the UK, though. Front and back ones may be limited to white or red.
I'm now wondering how camera only self driving cars are going to cope with this, too.
Yes. Video trucks are already common in Las Vegas, NV, USA.
[deleted]
In DC too. Usually associated with political campaigns, although I recently saw one advertising Uber Teens outside a school.
I bet the Teslas are going to love that. What was that about not needing LIDAR?
If your eyeballs can distinguish it, cameras can distinguish it. This looks like it’s probably a hazard for humans too.
Human eyeballs and visual system are a whole lot better than Tesla cameras.
Full self driving is only two years away, right?
Aren't there specific colors of lighting that vehicles cannot use?
like flashing blue and red lights are reserved for police cars.
construction vehicles get flashing yellow/orange, etc.
I don't know why this doesn't get shut down by the police.
I have a new personal policy of avoiding any products that advertise to me blatantly. Yes, use these trucks, force me to watch the ads and help me avoid these products forever.
This is a terrible, awful idea. Playing videos on the side of trucks is what I would come up with if I was intentionally trying to cause accidents. Even if they only play when stationary, it's a terrible idea.
The shark still looks fake.
[deleted]
Where are my ad-blocking glasses...
You have to get the subscription, PeaceAndQuiet(tm) is 299.99/month, LowImpact(tm) is 199.99, and Budget(tm) is a 99.99. Honestly budget cuts out most of the gratuitously violent tiktoks, but if you want to avoid the AI ads you have to get PeaceAndQuiet..
If you haven't seen They Live... that's next level.
[deleted]
Five or ten years ago, the local Kroger introduced 3D, photorealistic, shaded stickers as advertisements on the floor. I once nearly fell over because, after peering at something on a shelf, I went to take a step back and caught sight of a floor sticker out of the corner of my eye. I instinctively tried to step over this fictional obstacle, even though I had just noted it moments earlier as I walked up.
I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.
That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.
If I find myself in a jury panel for someone who took a hammer to these, I already know im voting not guilty, and recommending they get keys to the city.
[dead]
> And they sure are effective—it’s very difficult to walk by a billboard that appears to be popping out of the wall without being captivated by it.
This isn't really how they work, in my experience. In reality, people on the street who are interested in seeing the billboard attempt to gather at a single vantage point where the illusion works. If you stand anywhere else on the sidewalk, the illusion breaks, and the image becomes stretched and distorted.
My guess is that the trucks in question exploit the fact that when I'm driving behind one of them, I'm stuck at that single vantage point where the illusion works.
They are bog standard 2D flat panels with 3d scenes on them to anyone wondering how they can possibly work.
The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).
To be fair, the companies that install these often choose locations where large amounts of people are exiting or encountering the billboard at the intended angle.
The trick also works much better if it's a surprise (your brain doesn't have time to overanalyze) and in a position that is at a sharp angle.
So, exiting a train station, for example.
The animators and designers also perform a lot of tricks (such as parallax tricks and cinematic framing) to really sell it. For example https://www.youtube.com/shorts/-YKfFEL1vjg
> Invidis quotes CEO Jonnathan Trilleras. “With a super-fine pixel pitch, a high refresh rate, and a curved-screen design, we create a much wider viewing angle that makes anamorphic content look indistinguishable from reality.”
Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.
Ignoring whether the 3D effect is good or not, moving video on a moving billboard in moving traffic is a terrible idea which should be banned.
In Asia these things have been around for decades -both for regular advertising but also for political advertising. That said, I would not be against banning them stateside. We already have too many ads.
The real question is, how long before the driver of one of these trucks is itself distracted and causes an accident.
Black Mirror's Waldo anyone?
https://en.wikipedia.org/wiki/The_Waldo_MomentWhat could a movement to directly punish advertisers look like? Ones who pass a certain threshold of ruining the venue they're sponsoring or generally worsen a community, online or off. Why do they get a pass, no matter how far they encroach on ruining environments and institutions?
When lawful jerks become enough of a problem a common approach is to outlaw the worst of their jerk-y behavior. The state is set up to collect and investigate complaints, issue sometimes-escalating fines, hear appeals, etc., all on behalf of we the people, so that another organization doesn't have to manage doling out "punishment".
For example, my state doesn't have billboards, because they're illegal here and that law is well-enforced. That's a method of "punishing advertisers" who would go too far toward ruining our views.
I'm not sure what a legal, non-governmental solution would look like. Consumer boycotts can work, but are hard to organize and sustain. Egging their offices? Tar and feathers? Oh, wait, I said legal...
I imagine that a thrown scooter would do the trick
The crash lawsuit writes itself
It will go away once someone hacks it and shows inappropriate content.
Goatse to the rescue! I'm sure someone can AI generate a 3d version
Better yet, project an image of the road ahead, Wile E. Coyote-style, and watch Teslas run into it.
I was under the impression that it was illegal to have any kind of light emitting signage on a moving vehicle. Does this vary by jurisdiction?
For trucks, it varies by the trip. There is county/locality, state and federal jurisdiction.
Operators are adept at gaming the system. From Chinatown busses that use sequences of shell companies, to operators who operate out of friendly locales in a limited radius.
Everything to do with cars varies by jurisdiction..
Difficult to work out what the law is for side visible displays is in the UK, though. Front and back ones may be limited to white or red.
I'm now wondering how camera only self driving cars are going to cope with this, too.
Yes. Video trucks are already common in Las Vegas, NV, USA.
In DC too. Usually associated with political campaigns, although I recently saw one advertising Uber Teens outside a school.
I bet the Teslas are going to love that. What was that about not needing LIDAR?
If your eyeballs can distinguish it, cameras can distinguish it. This looks like it’s probably a hazard for humans too.
Human eyeballs and visual system are a whole lot better than Tesla cameras.
Full self driving is only two years away, right?
Aren't there specific colors of lighting that vehicles cannot use?
like flashing blue and red lights are reserved for police cars.
construction vehicles get flashing yellow/orange, etc.
I don't know why this doesn't get shut down by the police.
I have a new personal policy of avoiding any products that advertise to me blatantly. Yes, use these trucks, force me to watch the ads and help me avoid these products forever.
This is a terrible, awful idea. Playing videos on the side of trucks is what I would come up with if I was intentionally trying to cause accidents. Even if they only play when stationary, it's a terrible idea.
The shark still looks fake.
Where are my ad-blocking glasses...
You have to get the subscription, PeaceAndQuiet(tm) is 299.99/month, LowImpact(tm) is 199.99, and Budget(tm) is a 99.99. Honestly budget cuts out most of the gratuitously violent tiktoks, but if you want to avoid the AI ads you have to get PeaceAndQuiet..
If you haven't seen They Live... that's next level.
Five or ten years ago, the local Kroger introduced 3D, photorealistic, shaded stickers as advertisements on the floor. I once nearly fell over because, after peering at something on a shelf, I went to take a step back and caught sight of a floor sticker out of the corner of my eye. I instinctively tried to step over this fictional obstacle, even though I had just noted it moments earlier as I walked up.
I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.
That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.
Teslas will hate this
[dead]