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Hetzner Price Adjustment

https://www.hetzner.com/pressroom/standardization-and-price-...

This is just the reality of hardware costs now. RAM and Disk are scarce, prices have skyrocketed.

I wonder how much leverage the hyperscalers like AWS/GCP/Azure have on their own supply chain to keep costs level in their clouds.

3 hours agobinarymax

This is the real risk after the slow death of personal computing. Even internet resources like servers will be hoarded by the hyperscalers that are the only ones who can afford to order years of compute hardware in advance.

I’ve already started buying cheap old business PCs just in case I’ll ever need to have simple barebones machines to run things on.

2 hours agooriginalvichy

Sadly this is not a joke nor some doomsday thinking. Google recently repurposed thousands of phones for server needs. Why? Well guess why… to teach everyone tis coming.

2 minutes agolarodi

I work on a desktop, but as a backup I have bought a refurbished Dell Latitude, there are a lot of decent ones for €250 on eBay. Put Linux on it, it’s good enough for most workloads.

I just hope my top shelf 2020-era desktop doesn’t die on me because it would get very expensive to get a new build these days.

an hour agosph

I did exactly this and suggest it. Used Dell Latitude (the one I got is one from 2019 - model 5300). I put Linux Mint Debian Edition (https://linuxmint.com/download_lmde.php) on it. Works absolutely great.

Small Dell Optiplexes are good for desktop computers.

9 minutes agodv35z

> I just hope my top shelf 2020-era desktop doesn’t die on me because it would get very expensive to get a new build these days.

I could probably sell my gaming rig (12900K, 64GB of DDR5, 4TB NVME, RTX 3090) for more today than what I built it for about 4 years ago, it's absurd. I won't, of course, because it's still glorious for 4K gaming even today. In retrospect, $5000 very well spent.

an hour agodrnick1

You might sell it for more but buying a replacement costs even more so you’re losing money either way. The only way is to sell and never look back.

9 minutes agoornornor

How do these prices compare to buying a PC in the early 90s?

an hour agomorkalork

This is a market shock. The reason it doesn't alleviate sooner is the chip manufacturers are very wary of investing billions on capacity that won't come online until after the shock is over and subsequently going bankrupt. Because that's happened before.

IF IT LASTS, capacity will increase.

But it won't last. The AI boom is in exponential growth but it's based on heavy speculation about future value and the bubble will absolutely pop, how agressively depends on how dumb people are about now. The current growth may or may not be entirely justified but it's not sustainable, the free investor money does run out. These back and forth self-dealing deals where companies that own big pieces of each other announce "partnerships" where companies are selling resources essentially to themselves and counting the revenue several times... those are a sign of the approaching peak.

an hour agocolechristensen

> the free investor money does run out

I've been saying the same thing, but that's why they made the move to IPO, no?

27 minutes agoseanw444

And then?

There are only so many trillion dollar IPOs out there. And then what next?

17 minutes agocolechristensen

And I was told my whole life that capitalism solved everything through supply and demand magic.

I wish I could say I am disappointed.

an hour agosurgical_fire

Only children believe in magic. You should done work and come to an understanding, then you wouldn't believe naive things.

8 minutes agonh23423fefe

What they conveniently leave out is that it sometimes takes over a decade for a correction

an hour agoloveiswork

The beauty of supply and demand magic is that the market is now open for anyone that can provide server hosting cheaply.

an hour agomerelydev

I can't wait for a scrappy startup to spend a couple billion dollars and several years setting up a new fab for chips so we can see the prices go down!

an hour agomalfist

Good luck getting the hardware for that eh?

an hour agosurgical_fire

That's the rub. There is no such thing as "anyone that can supply hardware cheaply"

Either it's an established vendor with designs and fabs or it's a newcomer that needs to invest a massive pile of cash in designs and fabs. Neither are cheap.

an hour agonijave

I volunteer my laptop, I suggest you and others do the same. We can hook them up in a VPN with E2ee. We just need 1 public IP. Lets Go!

an hour agomerelydev

I was also told this. Why isn't it happening? Can some capitalists explain why capitalism isn't happening the way it's supposed to? Is it because of government regulations, do we need to deregulate?

5 minutes agopocksuppet

It is supply and demand but chip supply isn't very elastic and the producers are conservative about adding capacity that won't be needed by the time it's online.

an hour agocolechristensen

Doesn’t this presume that chip fabs are betting that the AI boom is a bubble that’s going to pop?

Seems kinda hard to believe at this point, no?

an hour agodd8601fn

No. It doesn't have to be a bubble at all. It just has to be a cycle of rapid capital equipment build-out that returns to more normal levels in a few years.

16 minutes agonyeah

Hard to believe that an industry making money hand over fist are reluctant to spend tens of billions expanding capacity that won't come online for years?

There have been SEVERAL crashes that have wiped out the market and it's the reason there are so few players, the rest of them went bankrupt after periods of over-expansion. (in the 80s caused by Japan, in 1997, in 2001ish after the dotcom bust)

You're even calling it a bubble so it's not exactly "hard to believe" it will pop.

23 minutes agocolechristensen

Idealistically, actual consumer driven capitalism would be much closer to supply/ & demand than this (imo) almost completely artificial, government sponsored bubble. I think pricing before this current bubble reflects that.

an hour agonazgulsenpai

Because, oddly enough, there are a lot more things going on. Government incentives, companies trying to stranglehold markets, FOMO-fueled massive investiment into the current fad, etc. Just to name a few.

an hour agosurgical_fire

Been wondering the same. GCP recently increased their egress pricing, and was expecting AWS to follow.

So far, haven't seen any other notable cloud price increases. Thought for sure they'd be reevaluating by now, I'm surprised to see the stability.

2 hours agooasisbob

Egress pricing? That's one of their highest margin products! Compute is the one that's being squeezed!

4 minutes agopocksuppet

We increased our prices - for the first time in 21 years - last week.

The increase was 25% and was, of course, mainly due to hard drive prices.

2 hours agorsync

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an hour agoranger_danger

A ton of cloud workloads are still running on old Haswell-era CPUs with RAM that was bought a decade+ ago. Probably the costs will be made up with new VM shapes.

2 hours agotjwebbnorfolk

> GCP recently increased their egress pricing

The peering announcement or did I miss something?

I doubt this has to do with the hardware discussion. This is just them increasing their lock-in and trying to curb businesses running to other CDNs (whole point of the peering).

an hour agore-thc

True but this is probably because now they have much more demand as other competitors got to expensive and now people are going for the smaller ones even with low service levels

3 hours agomotbus3

I don't think any VPS provider has come close to raising their prices this much. There's absolutely not enough people flocking to Hetzner to justify this.

2 hours agoCapricorn2481

But VPS providers share the same hardware and overprovision. They don’t need to add new hardware every time a new customer signs up.

If you buy a dedicated server at Hetzner, you actually need immediate hardware.

Many VPS providers also just resell Hetzner, OVH or other dedicated servers so they won’t increase the price until their own provider does.

2 hours agoharrall

> But VPS providers share the same hardware and overprovision.

Hetzner has a "cloud" offering. The price increases aren't small either.

an hour agore-thc

That's all true, but this seems disproportionate even to the hardware market. They already raised their prices recently as hardware got more expensive, and now they are quadrupled. Maybe I am just misreading the hardware market right now.

2 hours agoCapricorn2481

OVH just raised their VPS prices by about 30%.

They shifted right (VPS-1 2026 is now VPS-2 2027) and increased prices.

Crazy stuff

2 hours agowiether

It’s also trivial to use now. With AI, there’s no meaningful additional work in using a VM.

2 hours agoMattGaiser

Right, instead of using a managed serverless platform where you pay a premium for proprietary cloud provided services to take away the overhead of managing and patching servers for you and let you just deploy containers, you can… pay a premium for proprietary cloud-hosted AI engines to take away the overhead of managing and patching servers for you and let you just deploy containers.

an hour agojameshart

Inching closer to Vultr prices. There are some Rails projects I might have later this year, and I had already been thinking of putting them onto Vultr via Hatchbox since Vultr offered a managed db. Maybe for some stuff that I can run a Rails 8 Solid Stack app with just sqlite, I'd use Hetzner. I tested both with Hatchbox but have nothing in production on either yet and generally use Heroku and Render still.

Has anyone here used Vultr much? I'm curious how they felt about bang for buck. At least with Hatchbox it's easy to run multiple domains on one box.

2 hours agostephenhuey

When I used them the main issue was latency spikes due to their IP ranges getting DDoSd. They host a lot of shady/spam sites.

2 hours agosnarfy

Oh, didn't realize that. Any recommendation for mitigating that if deployed there? Had thought about putting something on Vultr in a few months. Also open to any other good recommendations for providers that have a managed Postgres.

an hour agostephenhuey

Haven't used either but have heard good things about PlanetScale and NeonDB. Neon has a free tier

an hour agonijave

I have a Vultr account but it's very lightly used. Came recommended by Derek Sivers^1

1. https://sive.rs/ti

2 hours agochrisweekly

I use it as a hosting target for automated deployment tooling we wrote. Tools were originally Digitalocean-only and I wondered if LLMs could add support for a second provider, so asked Claude to add Vultr which it did very nicely. But other than run the automated tests (which create VMs, DNS entries, check validity and tear down) and pay the monthly bill, we haven't yet used them for production deployments.

2 hours agodboreham

What happens to these platforms when there's nothing left to access them? That's where we're headed.

2 hours agobigbuppo

It really is an absolute massive jump. Have no clue what's going on in the back to warrant a 3x increase... 25-50%, sure.. but 3x is wild.

2 hours agoeugenekolo

They might have had delivery contracts from before the prices increased, so they didn't have to pass them to customers. Maybe the last servers from those contracts got delivered already and any new orders need to be bought at much higher prices.

Another possibility: They were growing too fast and need to slow down. At some point additional growth might become too risky, or even exponentially more expensive. It might require fundamental organizational changes.

2 hours agoandix

> Have no clue what's going on in the back

Hetzner and OVH and other bare metal but low cost providers use commodity hardware. When that commodity hardware increases there is simply no other option. The secret to the success of these providers is using common off-the-shelf hardware instead of specialized server hardware, which is now being cannibalized.

an hour agoShank

The AI bubble has increased the prices of nand and ram by a factor of 4, so a 3x increase seems reasonable. Companies that are not big enough to have long term contracts with ram/nand vendors have been hit really, really hard by this.

2 hours agodrewg123

These prices have absolute nothing to do anymore with memory prices. Do not forget that Hetzner already increased the setup fees by a factor of 4x before to compensate for the price. And also servers getting price increases.

It seems they have shifted by reducing the setup fees, and increasing the monthly costs. As this generates more revenue. And its easy to prove this...

AX42 ... Its 8700GE that has gone from 65 Euro to 225 Euro. With the setup fee now being 112 Euro instead of 225 Euro. It has 64GB memory, and 1TB storage. The storage even in todays market is 100 Euro. The memory is 644 Euro.

Do the math ... Hetzner servers had a hardware payback periode of between 9 to 11 month if you took the market value. This calculation has always been very stable over the 20 years i used Hetzner.

This new price, reduced the hardware payback periode to ~4 month. It seems to be that Hetzer is trying to use the memory price issues, as a excuse. The revenue of those same servers now increased to a insane level. More revenue with less hardware.

The real issue is that a lot of companies are moving from US hosting to EU hosting because of the problems with the US. Hetzner sees this as the perfect time to cash in on Enterprise customers.

They have been trying to replace the "cheap" normal consumers with enterprise. This trend has been going on for a while already.

Every customer that now leaves, is a server they can rent out to business customers.

If you want to see the same thing, look up what happened to Microsoft/Github Copilot where they turn around has been sudden and very strong, with a clear goal of moving everything to enterprise.

2 hours agobenjiro29

The big increases here are for their cloud product, which is hourly billing with no setup. In that context it seems more reasonable. I guess we need to remember that hourly billing and flexible prices cut both ways, eh?

3 minutes agopocksuppet

Also, a price increase like this can be used to address over-subscription/under-utilization .. there will be a lot of dormant chaff blown off by this, or in other words the provisioning demand will also be adjusted by this aggressive price change, imho.

an hour agorigonkulous

> It seems they have shifted by reducing the setup fees, and increasing the monthly costs.

Monthly costs have gone up as well. Payroll has seen significant increases in Germany, construction has exploded far beyond inflation and, most importantly, electricity prices are still ridiculous due to merit-order and the refusal of splitting up Germany into multiple power pricing regions.

2 hours agomschuster91

I remember the price increase that Hetzner did during 2022 because of the invasion in Ukraine. The said they will adjust the prices down when the electricity price reduced.

Guess what? I am paying as a consumer about the same price as before 2022. Did Hetzner change their price down? Remember, the industrial price also dropped (and they also build out a large solar plant). No ...

Ok, inflation? But those price increases already covered part of that... Just saying, its not been the first price increase that happened. There have been multiple ones that Hetzner did over the years. Some flew under people radars.

> Payroll has seen significant increases in Germany,

Yea, we have seen nothing of that increase... O, wait, they reduce our income because the social security increase their costs. Yay ..

an hour agobenjiro29

It's a bit higher than 4 now.

2 hours agoAissen

They probably also have to factor in the pricing trajectory to avoid changing their pricing too often.

2 hours agomicrotonal

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2 hours agoMagicMoonlight

There is no AI bubble

There is an engineered scarcity, billion dollar companies can't ramp up production?

Murica is stuck depending on the good will of Korea and China for thinking rocks? le fucking mao

2 hours agoWhereIsTheTruth

>billion dollar companies can't ramp up production?

you're a semiconductor manufacturer who wants to take advantage of the current boom. your options are:

A) invest a hundred cubic meters of money into doubling your manufacturing capacity

B) raise prices by 100%

I can't really blame them for going with B. the blame lies entirely with America's ability to invest billions of its infinite money into companies that make no profit now and have no plausible path to profitability in the future.

2 hours agodindunuf

As I understand it ramping up a new fab takes a couple of years and several billion dollars. The last time they ramped up production prices had crashed back down by the the time the new fab was fully up and running, so this time they're betting that the scarcity will resolve itself like it did last time.

2 hours agoduttish

They are scaling up, but most will only come online in end 2027-2028 time frame. And Memory, as in what we use in PCs is easier to manufacture then HBM memory. But all the money is in HBM ...

So for every ~4GB of memory that you can produce in normal DDR5, you can only make 1GB of HBM. But you make multiple times the revenue.

The demand for HBM memory is not going to go away. LLMs are memory bandwidth hungry, and we are going to see production going to AI. But also to "lower end" like B200's.

That means, they are producing multiple times less memory (if we look for the normal market demand), but still need to produce more for the memory bandwidth hungry market.

We are seeing more products entering the "prosumer/business" market that are also memory bandwidth hungry. This demand will not go away. It will actually increase as companies move to more localized workloads. There is is a issue with data privacy that a lot of companies legally deal with.

The lacking ramp up is not a sign of them being scared of over production, its a realization that 3 companies hold the market in a strangle hold, and "slow" scale. If everybody plays friendly, they can milk this for years.

China is a solution but China does not have the HBM production levels, and will take years to scale and put a dent in the market. And China is ... allocating a lot to domestic production of AI > HBM ...

The reality is, that unless competition ( as in China ) does not start scaling beyond the expected levels, the big 3 have no reason to scale too fast.

And money is not the issue ... have you seen their revenue (and net profit!! ) numbers. A few billions is peanuts for them at this point. They simply do not want to scale too fast because that means less milking ... Memory demand is not going to away. When people talk about the AI bubble popping, its more in terms of the stock market. The product is here and not going away.

an hour agobenjiro29

They are not ramping up.

2 hours agogmerc

I'm trying to understand the intent of your comment.

The person you're replying to explained why they're not ramping up, and you replied "They are not ramping up", which seems awfully silly.

an hour agoSohcahtoa82

Because they think it may be a bubble. If it's not, no harm done to the hardware manufacturers, they just make more money per unit, but if it is a bubble, they don't want to be stranded with excess capacity.

2 hours agomrweasel

There is potential harm if it’s not a bubble and their competitors scale and capture more of the market and they don’t. That’s why CXMT is a real wildcard - they could use this situation to become a big player.

42 minutes agodabinat

There can only be so many "I saved 10x by moving to Hetzner" posts before they pick up the value they were leaving on the table...

2 hours agoyread

Just wait for the hyperscalers to follow suit

2 hours agopraseodym

I moved to Scaleway one or two price upgrades ago. Be ready to see the same, but with OVH or Scaleway instead.

35 minutes agospeedgoose

Problem with Scaleway (for me) is physics. I get 200ms (at minimum) roundtrip latency to any of their EU servers (and for their dedicated offerings that can boot custom Linux distros that's pretty much all I have access to).

12 minutes agoethin

Which plan? Because even with this hetzner price increase it's still 2-3x cheaper than scaleway.

31 minutes agoTiredOfLife

The same will happen with the other providers.

Hetzner just achieved their pricing by using commodity consumer hardware.

This is now making them the canary, as they don't have the multi year business contacts the others have - so they're uniquely vulnerable to the current consumer hardware price increase.

But the rest will follow, unless the bubble burst, which is unlikely to happen before the others increase their costs, too

2 hours agoffsm8

If you personally need it there is still time to get cheaper ones off auction:

https://www.hetzner.com/sb/#ram_from=256

Yeah mostly old CPUs, but considering RAM shortages gonna be much cheaper than colocation.

PS: link contains 256GB RAM filter since I guess OP need RAM.

3 hours agoSXX

how's that work? do they operate them on the buyer's behalf?

2 hours agomoomoo11

It's old servers they have already written off and would otherwise decommission. You're basically only paying for power and network traffic.

2 hours agosvelle

i'm looking at the site and it seems they don't have this in US

an hour agomoomoo11

Hetzner doesn't offer dedicated servers in the US. They operate two of their own data centers in Germany and one in Finland. In the US and Singapore they offer only cloud servers, running on hardware in others' datacenters.

an hour agojorams

The last price increase was 5-10%. This one is a 150% increase. Goodbye Hetzner. The old version of you will be missed.

6 minutes agopocksuppet

"Fun" times for services selling micro-VMs running on top of Hetzner bare metal machines for a small margin. 3x increase in input pricing with essentially no notice (there was a 2 weeks notice of "we will change pricing" but no details. People assumed a max of 50% increase, I guess, not 3x)

2 hours agotauntz

Don't forget these price increases are only for new purchases. Old rentals keep their price.

42 minutes agoramblurr

You knew when they didn't include actual details at the time that something huge was coming

2 hours ago100ms

As a long term metal customer, I understood the need to raise prices for energy usage.... but for disk/ram I'm struggling to be sympathetic. The hardware I am using is already procured by them, and until such time there is a hardware failure I cannot support a price rise, because were is their justification for existing hardware?

13 minutes agoDaviey

They are not raising prices for existing contracts, only new ones.

2 minutes agot0mas88

An ongoing business that intends to remain ongoing has to charge current customers based on the replacement cost of consumable items used to service those customers.

That's why for example gasoline prices react almost immediately after something affects (or even threatens to affect) the price of crude oil, even at gas stations that have just filled their storage tanks and will be selling that already purchases gas for quite a while.

Most of us don't usually thing of computer hardware as a consumable but to a hosting business it effectively is.

6 minutes agotzs

Because in a free market, making rational choices about pricing in line with the industry allows you to build capital to further expand, which coincidentally also lets you buy more RAM.

11 minutes agogreyb

They will need to buy new hardware too I guess…

8 minutes agoStitch4223

Seems like it doesn't apply to older machines, I have AX41-NVMe, it's not on the list, I also didn't get any notification from them (and they usually send some) - no need to panic if you're longterm customer.

2 hours agoalfanick

I hope it stays like that for a while, but I suspect it won't.

Advertised prices for my setup are now roughly 2x what I'm currently paying.

2 hours agoavian

Seems the driver is DDR5 memory, DDR4 servers are not affected from my quick look.

2 hours agoalfanick

Getting close to losing any point of them existing. They were the cheap one. You take that away and their unique offering vanishes and makes them pretty pointless to even consider as a provider. Really hope they can sort out something for their hardware sourcing as this isn't sustainable.

20 minutes agoesskay

The above assumes that other providers will not do their own adjustments.

19 minutes agonine_k

Similar providers (heroku, aws) haven't increased their compute/ram/ec2/dyno prices recently; why is Hetzner's increase so massive (> 3-4x) - wouldn't increased hardware costs affect everyone else too?

an hour agonomilk

For the record, those providers already charged a significant premium for the equivalent compute you could get at Hetzner and OVH. The margins have decreased but they've had a profit margin on compute for a long time.

an hour agoShank

Yes, and they will to preserve margins at some point. They're just doing a huge Mexican standoff, waiting for others to move. All smaller clouds have raised some prices already.

They'll probably wait for summer, the world cup finals, or whatever's last big US government thing is so it flies under the radar.

an hour agoAissen

Step change makes sense for a smaller provider. You bait people to build on top of you with the best prices, then rug pull and hope the switching costs and economic frictions delay the attrition.

an hour agoenergy123

Because heroku and aws were 10x previous hetzner price

29 minutes agoTiredOfLife

idk if you're comparing like-for-like here. I think on EC2, other customers can balloon up to fill your idle time because they're running on the same physical hardware. What this is talking about is renting hardware that is exclusively earmarked for your usage, so your compute is not fungible with other customers. It's more correctly priced against buying your own hardware and maintaining it yourself.

an hour agojovial_cavalier

Hetzner has long been affordable due to its subpar latency and protection, making this price increase very questionable. No one has real reason to choose hetzner if it is not affordable. OVH ends it, one Romanian provider as well.

2 hours agoxslvrxslwt

Can you tell more about their subpar latency?

I've been using Hetzner for many years, both personally and for business use, and I've not seen any noticeable issues regarding the latency.

Granted, my use cases are webapps/backends that are not particularly latency sensitive, and are primarily used from a few European countries.

For what's worth, I've seen cases where download speeds from Hetzner are considerably higher than from AWS eu-central-1.

24 minutes agowatermelon0

Hetzner dramatically increased prices for new and rescaled instances starting 15th of June, 2026; 8 AM CEST.

For orders placed before 15 June 2026, but delivered after 15 June 2026, the previous prices will apply.

4 hours agotuhtah

This continuing trend is going to do a fantastic job of ensuring fewer and fewer individuals can launch casual projects and gating (non-VC) startups to those who already have the means.

2 hours agoTkTech

I was shopping for this past weekend. I found a 16core 128gb-ram(1!) unit for 110€/month with a competitor. Crazy deal. I suspected it to be a mistake, but after 24 hours it actually came online. Runs very smooth.

an hour agoneals

They are also becoming greedy. I rent their 20GB VRAM instance GEX44, for which they now ask a 500 euro one-time setup fee. Whereas it was something like 60 euros a year ago.

3 hours agomhitza

We (company) do the same. Though in our case the setup cost was 80 Euros (I think), less than a year ago. As the GPU proved not really suitable for any serious server workloads (it's a workstation class card), we'll soon be ditching that machine anyways (now for sure). Maybe our other inventory at Hetzner too. Not even because of the price increases themselves, but rather because the way in which they've communicated those. Personally, I've been a loyal customer and avid advocate for Hetzner, for well over a decade. They sure knew how to nuke that in record time. They can spin their story any way they like, but I'd say their board better consider sending most of their management packing, without bonuses or severance pay.

5 minutes agoelmo2you

I understand this is ultimately due to AI boom.

A couple of naive questions:

1. What's the bottleneck in ramping up RAM production? Is it the availability of silicon itself? Or the factories are at capacity?

2. Is this supposed to ease up despite the AI boom? Definitely would ease up if busted.

2 hours agoMinimalAction

1. Factory limits basically. There's a limit to the amount of fabrication lines that can create ram. Combined with the market incentives right now to make high bandwidth memory (HBM) over server memory (DRAM)... HBM starts as DRAM dies, so it competes with normal DRAM for wafer starts / cleanroom fab capacity.

2. Eventually more plants will come on line. Most of the main manufacturers have announced expansions but these can take O(years) to come online.

2 hours agoicyfox

The entire capacity of RAM production is basically booked out, for at least the next year. All fabs have sold their allocations already, and it takes years to build a new one. As a result, no it will likely not ease up if demand continues like this, again for at least a year.

2 hours agozettabomb

Also worth noting:

They sold their allocations to people who don't have a clear path to profitability, and were paid with massive amounts of money that don't exist in reality.

an hour agolenerdenator

> 1. What's the bottleneck in ramping up RAM production? Is it the availability of silicon itself? Or the factories are at capacity?

For a RAM manufacturer, the incentive is to ramp up production AND prices. I doubt any of the names in the business is doing any work at all to lower their unit prices.

2 hours agolocknitpicker

The current pricing isn't sustainable, and if you try to wring out the maximum amount of profit, you're gonna have competition spring up. The Chinese are probably salivating at this opportunity. Previously they would've had to sell memory at discount rates to get anyone to switch over to them, but now they'd have customers lined up for years if they were selling at the prices Samsung/Micron/SK Hynix were selling a year ago.

2 hours agoHamuko

AI seems to be ruining every single major thing that drove economic growth for the past 4 decades. PCs, the Web, software in general, high-capacity servers, Raspberry Pis and so on. The next thing to be affected will probably be smartphones. All of these things are foundations of profitable businesses right now and we are destroying them on the mere promise to get to some idiotic utopia in the future.

27 minutes agoromaniv

Contabo, an even cheaper alternative to Hetz, raised prices this month as well by 30-35% as well. Just noting it here because i couldn’t any info elsewhere.

2 hours agozenapollo
[deleted]
2 hours ago

For EU-based ops I moved to UpCloud, they have top customer service and their offerings are far more complete than Hetzner... Plus, they have more zones.

2 hours agopelagicAustral

Is there anything to suggest these increases are not reflecting the increased baseline price of RAM, GPUs, etc?

If not then it is only a matter of time before other providers are forced into similar price hikes.

2 hours agotransmit101
[deleted]
2 hours ago

"applies to new orders"

big sigh of relief

So glad I got all I needed recently.

39 minutes agojwr

Anyone know why? Some of the tiers more than doubled in price, that's pretty insane.

4 hours agodjxfade

RAM prices, surely?

3 hours agodns_snek

Was looking into a ram upgrade and the kit is 4x what it was even a year ago. I'm with you on this one

an hour agoNeywiny

And the worst for my setup, there is no more ECC RAM available in their offers. At least not unless you pay an insane amount of cash..

an hour agoAldipower

Server auction still features cheap servers with ECC: https://www.hetzner.com/sb/#ecc=true

an hour agomkesper

Not reliable, from a buying/availability perspective.

an hour agoAldipower

Is ECC RAM that much valuable in day to day for non-critical usages?

an hour agoelAhmo

I’ve had it catch a bunch of errors on borderline memory at home. (Despite the memory passing memtests).

29 minutes agoHavoc

Short: Yes, but of course it depends. Long: I am dealing with a huge amount of fitness related health data which gets aggregated into metrics. If those metrics are wrong, for whatever reason, this is not great.

If you just run some blogs, of course, this is not important.

an hour agoAldipower

The risk of bit flips is a percentage. The more RAM you have, the greater the likelihood. I have experienced heisenbugs on my 64 GB desktop that I bet were because of random bit flips

an hour agosph

I'll happily pay the new prices, if they actually have the servers available. Cheap pricing is nice, but not that useful when in practice you can't actually buy most of the time.

2 hours agoValodim

It's been a struggle to allocate cost-optimized VPS at them for months now (in some regions), they were very often out-of-stock.

3 hours agozsellera

"And at that time, that's what everybody did. If a hotel wanted electricity, they had their own electric generator. And I looked at this, and I thought, this is what computation is like today. Everybody has their own data center. And that's not gonna last. It makes no sense. You're gonna buy compute off the grid. That's AWS."

- Jeff Bezos

There are just 3 or 4 DDRAM manufacturers (SK Hynix, Samsung, Micron). They fully intend to make it impractical to purchase a server outside of the hyperscalers.

2 hours agobaba_vanga

I’m running a cheap VPS on hetzner. Wanted to bump up my plan but they are out of capacity for some of their plans. Demand is brutal.

2 hours ago0x70dd

Was this announced beforehand? How do you double prices for customers so abruptly with no transition period?

4 hours agomemothon

They announced it a few months ago: https://news.ycombinator.com/item?id=47120145

3 hours agoxRyen

There are actually two separate pricing increases. One was introduced about 1-2 months ago. The one from today was announced at the end of May, without actually revealing new pricing then. The new levels were made public today or yesterday, I believe. And they are much bigger than before, some hikes are well above 200%.

3 hours agoaflukasz

I hope this doesn't hit the other servers, did they announce anything on why this increase happened? I would hate to need to move elsewhere

2 hours agoking_zee

I see that (new) EX44 servers are now 50% more expensive than before, ouch. Although there's none available anyway.

2 hours agoconradfr

This is such disappointing news. I was planning on migrating some of our workloads to hetzner specifically to take advantage of the AX162 pricing which was incredibly competitive.

Does anyone else have any suggestions for competitive pricing for this kind of thing (e.g. batch jobs)? Was this applied retrospectively to existing customers?

3 hours agonoodlesUK

From memory, OVH and Scaleway are similar to Hetzner

2 hours agojonatron

Hetzner is actually somewhat reliable, and OVH is not.

2 hours agomarkvdb

I know that they had a huge oopsie with their wooden datacenter burning down but apart from that I didn't notice any problems recently.

an hour agoBadBadJellyBean

OVH is more expensive

2 hours agomhkool

Are they though? They have their KS, SYS and RISE lines with slightly older hardware. The prices are not too bad, I think. https://www.kimsufi.com/en/

2 hours agoBadBadJellyBean

>Was this applied retrospectively to existing customers

They are quite good at costs remaining predictable. However, a few years back they cut the low-end hosts 1Gbps unlimited data transfer down to a 20GiB/month cap, and wanted everyone to go full cloud/retard to fully leverage the hardware infrastructure.

If you serve large files, a CDN may have a very narrow use case where the budgets make sense. If you are already pushing 23 TiB/month, than cloud providers are usually not worth the effort. Some rent colocation rack space. =3

2 hours agoJoel_Mckay

> If you serve large files, a CDN may have a very narrow use case where the budgets make sense. If you are already pushing 23 TiB/month, than cloud providers are usually not work the effort. Some rent colocation rack space. =3

Unfortunately I'm needing to run a lot of batch compute jobs (for which the hyperscalers are just insanely expensive - even to have a machine that outclasses a nice laptop becomes silly very rapidly)

I'm considering buying some machines and racking them in a colo but it feels like buying right now is also insane because of current pricing.

2 hours agonoodlesUK

Have you looked at used servers from eBay / bargain hardware / ETB tech etc?

2 hours agojonatron

I have but it seems to me that the stuff that's actually particularly well priced is really old (2016-2018ish). Even a single DIMM of used 32G DDR4 from ETB is now > 250GBP. The used market is also blown to pieces because of the price pressure.

2 hours agonoodlesUK

Yeah it doesn't look good. Idk your requirements but this is one of the better deals I could find https://www.ebay.co.uk/itm/126986603191 . For used eBay servers it's always worth making an offer rather than Buy it Now.

42 minutes agojonatron

>but it feels like buying right now is also insane because of current pricing.

Indeed, never buy equipment unless all other choices were explored.

Note, we may be waiting till 2029 for GPU/ddr7/flash prices to fully normalize. =3

2 hours agoJoel_Mckay

I wonder how this will affect their demand considering most people use them because they’re low cost

2 hours agoshdh

Looks like my AX162 isn't being retired anytime soon...

AX162 (256GB) went from €274 -> €844

2 hours agopacketsent

It is sucking away electricity from cities, making hardware costly for common user, pumping heat into global atmosphere, taking away jobs, creating massive amount of slop, killing human motivation for creativity, making academics and exams harder, creating fakes that are undetectable, filling internet with plastic content, pumping tons of unmaintainable code, wrecking websites ...

Still - AI is a great achievement?

an hour agozkmon

Yeah. The two are not mutually exclusive.

33 minutes agoandai

I've only been using this a lot for a few months now. I'm sorry to see this.

2 hours agoberatbozkurt0
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4 hours ago

Wow this is a brutal price increase for a lot of plans, at least it appears old user instance prices are grandfathered unless you rescale them.

4 hours agoilioscio

Correct me if I am wrong, but AI made software development and operations more expensive than before. Yes, it is faster too, but the question: is it worth the price? Can the users consume new features in that pace?

3 hours agozsoltkacsandi

I start to think that AI might be a net negative on the economy. It consumes an enormous amount of resources, just to keep doing what we did before.

Laying off people also doesn't reduce cost as much as it might look like. There is a lot of hidden cost shared by everyone (also the companies that did the lay offs are hit by them). Unemployed people still have to eat and pay rent, and someone is paying for that. They spend less money on services and goods, which affects every company in the end.

AI is great, but I think it got too big.

Just my thoughts, not backed by any data. I'm not even sure I'm right.

2 hours agoandix

> I start to think that AI might be a net negative on the economy. It consumes an enormous amount of resources, just to keep doing what we did before

Outside of HN, this is all people are seeing. Gamers in particular aren't seeing a benefit. They are being priced out of their hobby. The recent DDLS 5 meme is what people think of when they hear AI.

2 hours agoCapricorn2481

Even inside the software bubble it's debatable if there is a significant benefit on productivity (judged by total cost).

But even pure software companies are hit by higher hardware prices. Their customers need to buy expensive hardware and have less budget left to spend on software.

2 hours agoandix

It will clearer soon after the api pricing model enforced on enterprise accounts.

I suspect this will soon follow and no fixed subscription model, which will enforce companies/developers to be moderate and thoughtful when using AI. Also I think Microsoft will do the same for copilot

33 minutes agoOras

Maybe AI could now optimize all the server software made when RAM was cheap.

2 hours agoconradfr

I think we are also going to see a lot of new software that is less hungry on compute and RAM than before. Probably first with games not requiring new hardware anymore.

Because the consumers won't upgrade to new hardware as fast as before. People who buy their first gaming PC in 2027 might even get a lower spec in average than people who bought in 2025. So new games might require even lower hardware specs than before, to sell enough copies.

2 hours agoandix

This is a wishful fantasy. Vibe coded applications like ChatGPT desktop and Claude Code routinely take 1~2GB of RAM to display <1kb of text. There is zero initiative to make better software, the software industry is just saying "fuck you" to the rest of the world until the bubble pops.

2 hours agoapplfanboysbgon

Sure, that's why I think it will start with games. You don't buy a game if you can't (properly) play it. Either you get a new gaming PC, or stop buying new games and keep playing old ones.

2 hours agoandix

AI investors bet on the high return in the next 10-15 years, they have no reasons to care if everything which require semiconductors will become much more expensive in the process.

2 hours agocitrin_ru

The use of AI is still optional.

3 hours agogrishka

Yes but paying massively inflated prices for compute are not anymore. Even for consumer gear I am being quoted prices that are more than 2x what they were only a year ago (and availability is hard).

3 hours agonoodlesUK

But its impact on new hardware costs and replacement costs is not.

A company like Hetzner probably replaces hardware on a 5 year cycle. Maybe shorter. Maybe they could try to stretch that out but they can't avoid the cost of new hardware for very long.

2 hours agoSoftTalker

I think it is worse for Hetzner. The secret is out. Their prices have attracted a lot of demand, and they need to buy equipment to satisfy that demand.

The last Hetzner box I leased I had to poll for availability as if I was Ebay auction sniping. It took me 2 days to acquire it.

2 hours agojnwatson

Absolutely. Replacement is one thing, but there is also the need for new hardware to meet growing demand.

2 hours agoSoftTalker

And yet the hardware cost increases caused by AI are not.

2 hours agodanesparza

> is faster too, but the question: is it worth the price?

Those aren't the only metrics, quality and efficiency is also important. AIslop is of higher quality than devslop on average.

2 hours agogchamonlive

> AIslop is of higher quality than devslop on average.

Is it? If by higher quality, you mean commenting properly, sticking to naming conventions etc. I can agree. But to me, AIslop looks like it lacks "intentionality" of code written by devs, no matter how bad they are at naming things and sticking to conventions.

i.e. people who are adequately good at their jobs usually do things for a reason, and they can explain it. Even if you don't find it agreeable, it usually is consistent.

2 hours agoentropi

Is it AI that lacks intentionality or your prompts?

Just remember we are comparing slops. If you care about your code it really doesn't matter if you write it manually or with the help of a glorified typewriter.

2 hours agogchamonlive

> AIslop is of higher quality than devslop on average.

How did you come to that conclusion? That goes against everything I've heard from people who understand development. Every resource I can find about AI vs non-AI development comes to the exact opposite conclusion you did.

2 hours agoarcatech

Devslop is spaghetti code that grows organically. AIslop is overly complicated code that someone neglected to read. I just distrust the former more than the latter.

2 hours agogchamonlive

Prices aren't high for the current capabilities or demand. It is all a bet on the future.

3 hours agojvuygbbkuurx

AI could theoretically also be used to optimize existing code instead of producing new features, allowing existing tech to run on lighter hardware. Rent me an rpi if the software is fast.

2 hours agoPxtl

Thanks for the laugh. When has optimization ever been a priority over delivering new features? AI is going to make this problem far worse.

2 hours agoSoftTalker

Raspberry Pis are also quite expensive now.

2 hours agofluidcruft

Not really. You can still not use AI. The solid data is that RAM is more expensive than before… so there’s a small case to be made there because of you need a new computer you can’t avoid that.

2 hours ago_3u10

> Can the users consume new features in that pace?

It's pretty clear by now that coding productivity increases by 10-15% with AI. Given coding is only a small part of the developer's job, there's just nothing new to consume.

The only change I have noticed in software since LLMs have hit the mass market is degradation of software quality, not increase in feature releases.

Prices have increased for literally nothing.

2 hours agoiLoveOncall

> The only change I have noticed in software since LLMs have hit the mass market is degradation of software quality, not increase in feature releases.

Not fully true. AI is now often used to fix a lot of bugs in old and badly maintained software.

The quality of big and popular software probably decreased a bit, but the quality of niche products probably improved.

2 hours agoandix

> It's pretty clear by now that coding productivity increases by 10-15% with AI.

Completely offtopic for this thread but I can't be the only one that would find this hilarious if it wasn't being said in earnest in every thread.

The only thing that is clear is that measuring programming is just as impossible as it has always been. In all my years of projects they've either been resounding successes or gone down in flames. The difference between good and bad is a difference in kind. Most of the bad ones didn't even know what the hell they were building and built the wrong thing.

Like, the entire idea that some omniscient manager is looking at a thousand timelines and pondering over whether to pick the $11.5M successful one or the $9.5M successful one is literally laughable. Half of them are going to make the Hindenburg look like a bit of a whoopsie and the other half you would lock in sight unseen without a second thought.

2 hours agoBigJono

Most people IN TECH still don't realize how much hardware prices are going to continue to increase, much less the 95% of the population that's completely unplugged from what's going on with AI-driven hardware demand.

All of these price increases are going to get passed down to consumers eventually via increased prices.

2 hours agodcchambers

Why wouldn't production increase to offset this?

22 minutes agopetesergeant

"First you corner the market, then you raise the prices" - Walter White

2 hours agozuzululu

what's a good hetzner alternative for US?

i'm currently using their hillsboro instances.

i'm not going to pay 3-4x more.

2 hours agomoomoo11

> i'm currently using their hillsboro instances.

existing VPS will have the old price.

It get increased only if it is rescaled and for new VPSs.

2 hours agomiyuru

We can't factor out greed from this increase. Vote with your wallet! Please.

2 hours agohyperionultra

The solution I think is to tell all of them starting with clouds to go fuck themselves (where possible of course) and start self hosting. I do this for years and am totally happy. I was also hosting on Hetzner and was thinking to do it again for some (not all) services but not with this new wonderful deal.

2 hours agoFpUser

Other than the price increases, any issues with Hetzner? Any alternatives you would recommend?

an hour agoda02

Pricing was the "selling" point. People chose Hetzner for their affordable prices compared to anybody else.

But when Hetzner is priced like everyone else, it makes it harder to pick them over the giant AWS, GCP, Digital Ocean etc.

43 minutes agomardix

Everything is getting stupider by the day.

Tech is killing itself until this idiotic bubble bursts.

Then we'll be in a decade of drought again like 2001

2 hours agoulfw

It's kinda awesome, the DDR prices will go extremely down (lower than before the bubble), and it will be spring time for self-hosted opensource models, cause people will be able to afford the hardware. We just need to wait for the peak.

2 hours agoalfanick

> the DDR prices will go extremely down (lower than before the bubble)

Why? From what I understand, Ram production is not ramping up. Even if a bubble does pop, I don't think it's even guaranteed to drop to where it was.

2 hours agoCapricorn2481

2005 - 2015'ish the DDR prices were artificially inflated by factory fires and such in asia. hope it's not going to repeat, need to have some excuse to drive the prices up..

an hour agoascii0eks84

What do you mean by "decade of drought"? In most accounts the 2000s were the absolute best years for rapidly emerging and fun tech.

an hour agodartharva

Just like the energy industry is killing itself until this idiotic bubble bursts again. Can't wait till oil / solar prices implode and there's a decade of drought where no one users energy for a long time.

an hour agodrstewart

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2 hours agochnbydigi

Ok

2 hours agotheturtletalks

I was signing up for Hetzner years ago and it asked me to upload my passport to use their service.

At that same time, I was reading about this story about WireCard. It was like Stripe for Europe and worth billions. Turns out it was run by a Russian spy network and was all a sham. That video alleged Germany’s bureaucracy is filled with Russian agents and this can be traced back to the East/West Berlin days.

To save a few bucks a month over DO didn’t seem worth it to me to send my passport to a foreign country.

2 hours agotheturtletalks

I actually sent them a picture of my passport, and they still denied my account.

Hetzner was widely recommended and I was more than happy to pay a premium for their supposedly-excellent service, but I guess they didn't want my money.

Oh well. Went with OVH instead, and haven't had any issues since.

2 hours agocrote

Same exact story here, they denied my account despite me sending them everything they requested, no explanation given. Went with OVH and had zero issues.

2 hours agoasats

I mean it's not great that Hetzner require this but it's a bit of a jump to assume that means they have links to Russian intelligence. This kind of thing is pretty common in Germany; not every private company is captured by Russian intelligence

2 hours agoalpineman

Yes, no connection to WireCard but reading about that situation made me pause about giving my passport. At that point, I was like I’m trying to save a few bucks a month and risk is not worth it. Now if you’re buying their huge servers and are saving thousands, I can see why someone would do it.

They also don’t ask every person for the passport picture so maybe me using a custom DNS and VPN might’ve triggered something on their end.

2 hours agotheturtletalks

> I was signing up for Hetzner years ago and it asked me to upload my passport to use their service.

I don't really understand what bothers you so much about providing a photo of a "passport" (if you are an European citizen they require a ID card) but credit card info didn't registered as a concern worth noting. Can you explain what is the difference?

2 hours agolocknitpicker

Credit card is a largely fixed risk of financial loss, with some legal safeguards for recovery, and the ability to get a replacement card with a different number. Passport carries an open long-term risk of impersonation and you can't just get a new passport because some company has a copy. Just the financial side of that risk can have much greater impact. Unless a company has a legal requirement to "know your customer", e.g. a financial institution, this is a red flag.

2 hours agotengwar2

Couldn’t have put it better myself. Even with payment processors, most they ask for is SSN and business EIN.

When I read about the WireCard scandal, the KYC stuff sent to them over the years is probably in the hands of foreign intelligence already. That’s what gave me pause.

an hour agotheturtletalks

> Unless a company has a legal requirement to "know your customer", e.g. a financial institution, this is a red flag.

Germany also has legal KYC requirements for web hosting and most other things relating to telecommunications.

2 hours agomschuster91

I'm a Hetzner user in the US, but I pay for it with PayPal and was never asked to give my passport or identity. Americans are very rarely asked for these documents online, and even then it's typically only for government or financial services. It's also drilled into us that this info can be used for identity theft, so it's only natural to be wary of any non-government entity asking for them.

FWIW, if Hetzner had asked for my passport when I signed up, I would not have given it either.

2 hours agonozzlegear

When many sites are collecting these photos, it increases possibility of them leaking. Since these are also used for KYC process in crypto sites etc, this in turn increases risk of identity theft.

2 hours agojpalomaki

If there isn't a difference shouldn't my credit card be enough?

2 hours agowhywhywhywhy

I was doing the same here, trying to set up a Hertzner account. Getting away from US companies and buying European and all that. But after I had made the account (and wasting a lot of time on back and forth with their buggy sign-up flow), I got told that I needed to upload a picture of my passport to do anything.

Fuck no. I too decided to stick with DO.

2 hours agomort96

Nice work from DO marketing team! Prices are completely not comparable and Hetzner was fighting scammers and kiddies, because low prices worked like a magnet for those.

Russian spies? WOW, the earth got really flat these days. Seeing what US is doing with citizens and private companies I would love some Russian spy to be interested in exactly mine, boring passport.

2 hours agomisiek08

Look I'm just a dude who happened to land on DO a decade ago due to podcast ads and now wants to move away from it. Not due to prices but because I would prefer a European alternative. I didn't bring up Russian spies and I don't know if there's any validity to that story, I just don't want to upload passport pictures to random services. Their competitors don't require it.

I'll probably find the time and energy to move to OVH or something some time.

2 hours agomort96

I encourage you to read about WireCard. It wasn’t just a normal sham company, it was able to fool auditing firms (one of the big 4) and the executives got away with it and are in Russia hiding. I’m trying to dig up the video also I can link it. There is no connection between WireCard and Hetzner outside of both being German companies.

2 hours agotheturtletalks

Time to dust off the Whataboutism Is Bad speech again: but don't glaze over yet, because I might say something new. Not only is it still as rhetorically fallacious as it has ever been to treat complaints about third parties like they are responsive to first order concerns, but also (wake up! here comes the new part!) the deeper problem with whataboutism is that it assumes people can't consistently object to both.

I don't expect this to persuade, to be clear. I don't believe that people engaging in whataboutism are unable to understand why it's wrong so much as they have a different approach to language that detaches it from accountability to any sort of conceptual coherence that people are normally searching for when testing integrity of arguments; commenting on it is more about revealing a difference in which background values inform the way you choose to communicate.

an hour agoglenstein

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